Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
CTVNews.ca Top Stories
U.S., Canadian navies stage rare joint mission through Taiwan Strait
A U.S. and a Canadian warship sailed through the Taiwan Strait on Saturday, the U.S. Navy said, in a rare joint mission in the sensitive waterway at a time of heightened tensions between Beijing and Washington over Chinese-claimed Taiwan.
4 youth killed fishing on Quebec shore after tide overtakes them
Four children were killed and one man is missing after they were swept away by the tide while fishing in Portneuf-sur-Mer, a riverside community in Quebec's Côte-Nord region.
Fighting climate change or funding fossil fuels? America wants it 'both ways': U.S. ambassador
The U.S. Ambassador to Canada says America 'absolutely wants to have it both ways' when it comes to fighting climate change while pursuing fossil fuel projects.
Antipsychotic drugs use increased in Canadian long-term care homes, pointing to possible quality-of-care issues: study
New study finds increase in antipsychotic drugs use in long-term care homes across Canada, despite no significant increase in behavioural symptoms – something that may expose a potential area of concern for quality of care, researchers say.
More than 5,000 new species discovered at future deep-sea mining site in Pacific Ocean
More than 5,000 new species have been discovered at an expansive future deep-sea mining site in the Pacific Ocean.
Ukraine says inspections found nearly a quarter of its air-raid shelters locked or unusable
Concerns around civilian safety spiked in Ukraine on Saturday, as officials announced that an inspection had found nearly a quarter of the country's air-raid shelters locked or unusable, just days after a woman in Kyiv allegedly died waiting outside a shuttered shelter during a Russian missile barrage.
Pope warns of risk of corruption in missionary fundraising after AP investigation
Pope Francis warned the Vatican's missionary fundraisers on Saturday not to allow financial corruption to creep into their work, insisting that spirituality and spreading the Gospel must drive their operations, not mere entrepreneurship.
Feds open to cutting plastic production but global agreement will be hard: Guilbeault
Canada is open to the idea of including a requirement to cut back on the production of plastic in a new global treaty to eliminate plastic pollution, Environment Minister Steven Guilbeault said Friday.
Montreal hot sauce makes spicy new addition to YouTube show 'Hot Ones'
La Pimenterie's Curry Verde is the hot new thing on 'Hot Ones,' a hit celebrity interview show on YouTube.
Saskatoon
-
Saskatoon students say high school is censoring Pride week
Students at a Catholic school in Saskatoon say their high school is restricting and censoring Pride week celebrations.
-
May mosquito counts nearly double 10-year average for Saskatoon
The City of Saskatoon’s mosquito counts are up this May, but it’s still too early to tell how many will invade this summer.
-
'I feel lucky to be around': Saskatoon shoe store celebrates 40 years on Broadway
For 40 years, Saskatchewan residents have been bringing their shoes into Broadway Shoe Repair for a fix or in search of a new pair of shoes.
Winnipeg
-
Three teens arrested in connection to multiple St. Vital bear spray attacks
Three teenagers face robbery and assault charges after a pair of bear spray attacks in St. Vital Thursday evening.
-
'It's about saving lives': Pilot mental health crisis response program becomes permanent
A pilot project partnership between the Winnipeg Police Service (WPS) and Shared Health to reduce the workload of emergency responders is now becoming a permanent resource available to help more people in mental health crisis.
-
Federal party leaders visit Manitoba ahead of June double by-election
With two Federal by-elections around the corner in Manitoba, party leaders hit the campaign trail to appeal to voters in Portage-Lisgar and Winnipeg South Centre.
Calgary
-
Calgary Ukrainian Festival welcomes in thousands
Thousands of people are spending the weekend soaking up Ukrainian culture and welcoming new Canadians to the city.
-
Police seek public assistance locating missing teen
Calgary police need help from the public to help find a missing 19-year-old.
-
Inglewood Indigenous gallery raising funds for northern Alberta fire victims
A family-owned Indigenous art gallery is celebrating its 14th birthday and raising funds for northern Alberta fire victims Saturday.
Edmonton
-
'The biggest cheerleaders': Dedicated group help keep Ryan Shtuka's story alive five years later
Brought together by kindness and heartbreak, a group of women is helping an Alberta mother make sure her missing son is never forgotten.
-
13-year-old girl attacked by stranger near Mill Creek Ravine
Edmonton police are searching for the man who attacked a young girl near Mill Creek Ravine Tuesday morning.
-
Here's what Nova Scotia's wildfires look like from outer space
Photos released by NASA taken from International Space Station show the immense scale of the wildfires in Nova Scotia, with billowing smoke engulfing the landscape.
Toronto
-
Notorious serial killer Paul Bernardo moved to medium-security prison in Quebec
Notorious serial rapist and killer Paul Bernardo was moved to a medium-security prison in Quebec this week.
-
Suspects arrested in near-deadly Kennedy Station stabbing between 12 and 15 years old
Toronto police say the five suspects involved in a stabbing at Kennedy Station Friday night that left a man in critical condition are between the ages of 12 and 15 years old.
-
Woman dead, second adult and child both in critical condition after Brampton house fire
A woman is dead and a second adult and a child are both in critical condition after a fire broke out at a residence in Brampton on Friday night.
Ottawa
-
4 youth killed fishing on Quebec shore after tide overtakes them
Four children were killed and one man is missing after they were swept away by the tide while fishing in Portneuf-sur-Mer, a riverside community in Quebec's Côte-Nord region.
-
City of Ottawa looked at these garbage policies before proposing a bag tag program
The city of Ottawa looked at four short-term measures to help extend the life of the Trail Road Landfill before proposing a bag tag program, but staff said the other options would either be difficult to enforce or would have a lower impact on waste diversion.
-
Hidden camera found in Gatineau school washroom and construction season begins in Ottawa: Top 5 stories this week
CTVNewsOttawa.ca looks at the top five stories in Ottawa this week.
Vancouver
-
Metro Vancouver real estate market showing signs of life after slow start to the year
After a slow start to the year, Metro Vancouver's real estate market is showing signs of life, according to the latest numbers from the Real Estate Board of Greater Vancouver (REBGV).
-
Water pump worth $50K stolen from Pitt Meadows farm: RCMP
Police are asking people to be on the lookout for a massive piece of farm equipment that was reported stolen in Pitt Meadows Friday.
-
Winner of chance to buy $228K bottle of Scotch has backed out, BCLIQUOR says
A do-over has been scheduled for a Vancouver draw that promised one person the chance to purchase a $228,000 bottle of Scotch.
Montreal
-
4 youth killed fishing on Quebec shore after tide overtakes them
Four children were killed and one man is missing after they were swept away by the tide while fishing in Portneuf-sur-Mer, a riverside community in Quebec's Côte-Nord region.
-
Montreal hot sauce makes spicy new addition to YouTube show 'Hot Ones'
La Pimenterie's Curry Verde is the hot new thing on 'Hot Ones,' a hit celebrity interview show on YouTube.
-
Man discovered fatally shot in downtown apartment: Montreal police
Police are investigating the "suspicious death" of a man discovered shot dead in downtown Montreal Saturday. According to the SPVM, a man was found around 7:50 a.m. inside an apartment on Saint-Catherine and Beaudry Streets, in Montreal's Gay Village.
Vancouver Island
-
Oak Bay Tea Party returns for 61st year
The Oak Bay Tea Party is returning to Willows Beach for its 61st year this weekend.
-
Wildfire burning out of control near Sayward, B.C., surpasses 200 hectares
A wildfire burning out of control on northern Vancouver Island is now estimated to cover 208 hectares, or just over two square kilometres, provincial wildfire officials said Friday.
-
'Utterly disgusting': Canadian Army sergeant fined for 'anti-Jewish' comments
A 38-year-old sergeant in the Canadian Army was fined $3,000 and issued a severe reprimand after he made what a military judge described as 'utterly disgusting' anti-Jewish comments while conducting an infantry training course in 2021.
Atlantic
-
Officials declare Halifax-area wildfire largely contained as rain brings relief
Heavy rain and some military reinforcements arrived to assist efforts on Saturday to quell the wildfires that have destroyed homes and caused the evacuation of thousands of people across Nova Scotia.
-
City of St. John's charges 70-year-old woman for feeding pigeons in her backyard
A Newfoundland woman says her 70-year-old mother is facing a $5,000 fine for feeding pigeons in her backyard in downtown St. John's.
-
N.S. wildfire evacuees find comfort in one another and the generosity of their community
Evacuees at the Sandy Wickens Memorial Arena in Barrington, N.S., are out of the fire zone but now face their own battle — how to cope with so much uncertainty, and what lies ahead.
Northern Ontario
-
Currently 20 active forest fires in northeastern Ont.
There are 20 forest fires active in northeastern Ontario, including eight new confirmed fires reported Friday.
-
Northeastern Ontario under air quality advisories due to forest fires
Smoke plumes from Quebec are affecting air quality in northern Ontario, Environment Canada said Saturday.
-
Sudbury teacher found guilty of sexual misconduct, has licence revoked
A Sudbury teacher accused of having sex with a student has been found guilty of professional misconduct by the discipline committee of the Ontario College of Teachers.
Kitchener
-
-
Police looking to identify man after alleged sexual assault in restaurant
Waterloo regional police are asking for the public’s help in identifying an individual after an alleged sexual assault at a Kitchener restaurant.
-
Region's annual water conservation bylaw in effect
A late spring heat wave is prompting the Region of Waterloo to remind residents of the need to conserve water when possible as the annual water conservation bylaw takes effect.
