Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
CTVNews.ca Top Stories
Humanity at risk: AI pioneer urges federal government to regulate faster
One of the so-called godfathers of artificial intelligence says governments need to move faster on regulations to protect against the dangers of the rapidly advancing technology, before it poses a larger threat to humanity.
Running through middle age can keep brain healthy and neurons wired: study
Exercising as you age can help maintain memory and fight cognitive decline, according to a new study.
Prediabetes: The younger you are, the higher the risk of dementia
People who develop prediabetes when they’re younger are likely to have a higher risk for dementia in later life, a new U.S. study has found.
'We have an influence': How some Canadians are inspiring others to focus on the environment
From actions in their local communities to mass demonstrations, here's how Canadians from all walks of life are inspiring others to take part in helping the environment.
Hamilton police ask residents to shelter after barricaded man involved in double homicide fires shots
Police in Hamilton, Ont. are dealing with a barricaded person who they say is involved in the deaths of two people.
South Korean arrested for opening plane emergency exit door, faces up to 10 years in prison
A man who opened an emergency exit door during a flight in South Korea was formally arrested Sunday and faces up to 10 years in prison on a charge of violating the aviation security law, officials said.
GOP-controlled Texas House impeaches Republican Attorney General Ken Paxton, triggering suspension
Texas' Republican-led House of Representatives impeached state Attorney General Ken Paxton on Saturday on articles including bribery and abuse of public trust, a sudden, historic rebuke of a GOP official who rose to be a star of the conservative legal movement despite years of scandal and alleged crimes.
Team Canada hockey players Marie-Philip Poulin and Laura Stacey engaged
Celebrated Team Canada hockey players Marie-Philip Poulin and Laura Stacey have announced their engagement.
Attorney for 11-year-old Mississippi boy shot by police says there's 'no way' he could have been mistaken for an adult
An attorney for an 11-year-old Mississippi boy who was shot by a police officer after he called 911 for help said Thursday there was 'no way' the boy could have been mistaken for an adult.
Saskatoon
-
'I don't think it's right': Sask. woman sentenced for aggravated assault on senior
A Prince Albert man said he can start moving on, now that the woman who attacked his 89-year-old father has been sentenced. He said because of the assault, he lost both his mother and father.
-
Saskatoon woman faces two charges of assault after double stabbing
Saskatoon police have charged a 28-year-old after two people were stabbed.
-
Why Saskatchewan has a publicly-funded Catholic school system
The Catholic school system in Saskatchewan has a long history and is ultimately protected by the province’s constitution. Something the courts have backed up.
Winnipeg
-
RCMP investigating possible drowning at Whiteshell Provincial Park
A Winnipeg boy may have drowned at Whiteshell Provincial Park, according to RCMP.
-
'Right tree, right place': The work Winnipeg is doing to restore its tree canopy
The City of Winnipeg’s annual push to restore its tree canopy is underway.
-
Five fire departments respond to Friday night scrapyard blaze
Firefighters in the RM of Springfield were busy Friday night, taking on a scrapyard fire involving molten metal into the early morning hours.
Calgary
-
Alberta NDP holds rally in Calgary, UCP talks about crime, mental health supports
Alberta NDP Leader Rachel Notley held a major rally in downtown Calgary Saturday morning, while her United Conservative rival had no public events planned this weekend after a final pitch to voters a day earlier.
-
Police seeking information regarding Friday night hit-and-run in northeast Calgary
Calgary police are investigating a hit-and-run in the northeast community of Renfrew.
-
Wildfire danger remains high in northern Alberta, but firefighters making progress
The number of wildfires burning in Alberta's protected forest areas has continued to drop.
Edmonton
-
Wildfire danger remains high in northern Alberta, but firefighters making progress
The number of wildfires burning in Alberta's protected forest areas has continued to drop.
-
'It was just adorable': Grade 1 students surprise departing firefighters with special goodbye gifts
An Edmonton Grade 1 class was at the Edmonton International Airport Saturday to give a crew of wildland firefighters handmade thank-you cards and wish them well on their way back to New Brunswick.
-
'More connected': Researchers looking at growing food under solar panels
Lawns, backyards and roofs could be used to produce both solar power and fresh vegetables, University of Alberta researchers say.
Toronto
-
BREAKING
BREAKING | SIU investigating after two people killed in Stoney Creek
Ontario’s Special Investigation Unit (SIU) has been called following an interaction with a man believed to be responsible for a double homicide in Stoney Creek.
-
Victim rushed to hospital following early morning stabbing in downtown Toronto
One person was rushed to hospital following an early morning stabbing in downtown Toronto.
-
Animal advocates call for alternatives to coyotes, foxes in Ontario dog training areas
Advocates are hoping the Ontario government will consider alternatives to the use of wild animals in off-leash dog areas for the purpose of tracking as officials push forward with a proposal to expand training areas in the province.
Ottawa
-
Ottawa to begin spraying and mowing wild parsnip in suburban and rural areas
The city of Ottawa will begin spraying and mowing roadsides, pathways and parks this week to deal with wild parsnip, the invasive plant that can cause skin and eye irritation and make the skin prone to burning and blistering.
-
A hot and sunny Sunday in Ottawa
It's going to be hot and sunny in Ottawa as the annual marathon and half-marathon take over downtown streets.
-
96-year-old sets new world record in Ottawa Race Weekend 5K
Rejeanne Fairhead ran her way into the Guinness World Records on the opening day of Tamarack Ottawa Race Weekend.
Vancouver
-
‘A crime of passion’: Bizarre B.C. bakery break-in caught on camera
The owner of a cake shop in Vancouver’s Dunbar neighbourhood braced for the worst when she found her store had been broken into Friday morning. But what she found captured by a security camera was a break-in beyond her wildest imagination.
-
Brazen shooting prompts Mounties to host public outreach event
Ten days after shots rang out at a busy Coquitlam shopping complex in broad daylight, Coquitlam RCMP held a public outreach event to address public concerns.
-
Several multiple sclerosis drugs covered by Pharmacare in every province except B.C.
Deborah Stefanek's doctor recommended she take a new medication called Kisempta to treat her relapsing remitting multiple sclerosis. She was shocked to learn every province in Canada covers Kisempta under their Pharmacare plans except B.C.
Montreal
-
'Pay attention': Family of struck Montreal 10 year old pleads with motorists to drive safely
The family of a 10-year-old girl who was hit by a car almost two weeks ago is appealing drivers and pedestrians to be more careful on Montreal’s roads. Kyaa Guinto is still in a coma at the Montreal Children’s Hospital. “She’s slowly come out of the induced coma, she’s moving her hands, she was able to squeeze our hands, and we’re waiting patiently,” said her mother, Stephanie Ledesma.
-
Quebec trucker subdues runaway injured horse on Highway 40
Quebecers are used to congestion headaches on Highway 40, but Saturday’s hold-up was nothing if not out of the ordinary: a horse broke free from its transport container and ran free in the fast lane. Marco Lelievre, a trucker, stopped his vehicle while driving through Repentigny, Que. after he saw the runaway horse.
-
Second Montreal business targeted by arson attack this weekend
A Montreal business was targeted by an arson attack for the second day in a row, this time in the Ahuntsic-Cartierville borough. Police say a 911 call was made just before 5 a.m. Sunday. By the time SPVM officers arrived, firefighters had put out the flames at the bakery on Charles de la Tour Street, near Antonio-Barbeau Street.
Vancouver Island
-
Vancouver Island facing highest monthly cost for nutritious food in B.C.
Everyone is experiencing sticker shock at the grocery store these days, and a new report is putting a dollar figure on how much it’s costing families, per month, to eat healthy.
-
Road closures coming for Oak Bay half marathon
Commuters should expect road closures in the Oak Bay area on Sunday morning for the Oak Bay Half Marathon.
-
B.C. Premier David Eby calls two byelections for June 24
British Columbia Premier David Eby has called byelections for two ridings left vacant after the resignations of the previous New Democrat premier and a former cabinet minister.
Atlantic
-
Wildfire near Goose Lake, N.S. burning out of control
A sizeable wildfire is burning out of control in Shelburne County, Nova Scotia.
-
N.B. premier calls for calm amid review of policy on sexual orientation in schools
New Brunswick's premier is calling for calm as the province launches a contentious review of a policy on sexual orientation in schools.
-
Man shot and killed by police in Dartmouth, HRP refer shooting to SiRT
A man is dead after being shot by police in Dartmouth during an incident Saturday morning.
Northern Ontario
-
Team Canada hockey players Marie-Philip Poulin and Laura Stacey engaged
Celebrated Team Canada hockey players Marie-Philip Poulin and Laura Stacey have announced their engagement.
-
Two ‘aggressive’ hitchhikers on Hwy. 17 charged
Ontario Provincial Police have charged two people following reports of hitchhikers displaying aggressive behaviour along the Highway 17 East corridor in Kenora.
-
Ontario community battles to keep emergency department from closing for good
A community in Ontario’s cottage country is facing the permanent closure of its local hospital's Emergency Room.
Kitchener
-
Three-vehicle crash in Wellington County leaves one dead
One person has died following a three vehicle crash on Highway 6 in Wellington County.
-
Man arrested for attempted murder, another seriously hurt in Kitchener shooting
The Waterloo Regional Police Service has arrested a man for attempted murder after a shooting in Kitchener left another man with serious injuries.
-
‘These issues are still here’: Advocates speak out following unhoused experience event in Victoria Park
A 24-hour camp out in Victoria Park, meant to highlight the homelessness crisis, has come to an end.