Experience Regina apologizes following criticism over 'offensive' slogans
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
Regina Top Stories
CTVNews.ca Top Stories
Hundreds of American firefighters arrive in Canada to help battle wildfires
Hundreds of American firefighters have recently arrived in Canada to help battle wildfires and more are on the way, Prime Minister Justin Trudeau said Wednesday.
Can face masks help protect you from wildfire smoke? Health expert explains
An official recommendation to wear a mask to protect yourself from wildfire smoke is being echoed by health experts as plumes of smoke make their way across parts of Canada, causing poor air quality.
Here's how major cities in Canada and the U.S. look blanketed by wildfire smoke
Photos show smoke-filled skies in cities across Canada and the U.S. as air quality warnings were issued in wake of the hundreds of wildfires from Quebec and Ontario.
'Very, very hard to breathe': Experts call wildfires a 'major public health concern' for Canada
As forest fires rage across the country, experts are sounding the alarm over the physical and psychological impacts of the wildfires and saying that they pose a serious public health issue, which individuals and governments need to acknowledge and act upon.
WATCH | Rate hike 'may be the last straw' for some homeowners: mortgage broker
With the latest hike bringing Canada's key interest rates to levels not seen since 2001, one mortgage broker is warning that it may be 'the last straw' for some homeowners with variable mortgages.
Canadians more likely to support foreign interference inquiry than hearings: Nanos
Canadians are twice as likely to support a formal inquiry into foreign interference, as opposed to public hearings, according to new polling from Nanos Research for CTV News.
opinion | Eight takeaways from Prince Harry's seven hours on the witness stand
It's been a busy, tumultuous few days for Prince Harry, the Duke of Sussex as he took his place on the witness stand in his trial against the Mirror Group Newspapers. Here are royal commentator Afua Hagan's top takeaways from his two-day grilling.
Calgary mass killer Matthew de Grood seeks 'absolute discharge'
The man who was found not criminally responsible in the stabbing deaths of five people at a house party in Brentwood more than nine years ago is seeking more freedoms.
Trudeau shows no interest in compromising with Meta, Google over online news bill
Prime Minister Justin Trudeau is showing no interest in compromising with Meta and Google over a Liberal bill that would make them pay for Canadian journalism that helps the companies generate revenue.
Saskatoon property taxes could see 13 per cent hike as city confronts $75M revenue gap
Significant property tax hikes may be needed to cover a funding shortfall, according to City of Saskatoon administration.
Saskatoon builder looking to flip abandoned homes to first time buyers
A Saskatoon man wants to play matchmaker for the unloved homes in the city.
Latest season of survivalist series 'Alone' filmed in Sask., set to premiere June 8
The rugged wilderness of northern Saskatchewan was host to survivalists from all walks of life, vying to win the top prize of the popular series 'Alone.'
Trustee suspended over posts targeting LGBTQ2S+ community, division says
A Manitoba school trustee has been suspended over social media posts the division says targeted the LGBTQ2S+ community.
Continued closure of Fort Gibraltar causing changes for soon to be married couples
The closure of Fort Gibraltar following the collapse of an elevated walkway that sent 16 students and one teacher to hospital has left some couples scrambling to find a place to get married.
Crash with stolen vehicle sends two Winnipeg officers to hospital
A section of Main Street is closed on Wednesday morning following a car crash in the area.
Council reconsiders decision to reject recommendations on affordability crisis
Calgary city council has reconsidered its decision to vote against recommendations made by an expert panel to address the city’s housing affordability crisis.
Man on mobility scooter hit by truck in northeast Calgary intersection
Police say a man on a mobility scooter has life-altering injuries after he was struck by a vehicle in a northeast Calgary intersection on Wednesday evening.
Hot, dry weather comes with cautions and a few benefits
Calgary was under a heat warning Wednesday with forecast high of 29C.
Albertans asked to conserve electricity Wednesday evening due to hot temperatures
Hot temperatures across Alberta prompted a grid alert Wednesday afternoon.
'A long time coming': Edmonton Catholics commit $3.2M to Indigenous reconciliation fund
The Archdiocese of Edmonton will spend $3.2 million on reconciliation initiatives with First Nations, Métis and Inuit people in the Alberta capital region.
'Major travel delays': Anthony Henday Drive bridge will be closed this weekend
Drivers are being asked to find another way or prepare for delays on the Henday this weekend, because crews need to close a bridge over the North Saskatchewan River.
consumer, | Toronto woman 'horrified' after losing $95,000 to romance scam
Romance scams have always been around, but they got worse during the pandemic, and fraudsters continue to use social media and dating sites to find victims.
Number of Ontario forest fires doubled compared to same time last year
Ontario has already experienced double the number of forest fires this year compared to the same six months in 2022.
Alleged Toronto anti-cyclist road rage incident caught on camera
Toronto police are investigating an incident of alleged road rage against a cyclist that was caught on camera.
NEW THIS MORNING
NEW THIS MORNING | Year-over-year home sales in Ottawa up 6 per cent in May
The Ottawa Real Estate Board says home sales were up six per cent in May 2023 compared to a year prior, marking the first year-over-year unit sales volume increase since early last year.
Special Air Quality Statement
Special Air Quality Statement | Wildfire smoke blankets Ottawa for a third day
Environment Canada has issued a special air quality statement for Ottawa, with the air quality at 10+ "very high risk" Wednesday morning. Conditions improved in the afternoon.
Plug-in air purifier blamed for row house fire in Craig Henry area
The Ottawa Fire Service says a plug-in air purifier is to blame for a fire on Craig Henry Drive Tuesday.
Out-of-control wildfire on Lower Mainland sees massive growth
A human-caused wildfire on the Lower Mainland has grown to an estimated 800 hectares and continues to burn out of control Wednesday, according to the BC Wildfire Service.
'You don't listen to renters': Vancouver Tenants Union disrupts housing announcement
Rental housing advocates interrupted an announcement by B.C.'s housing minister in Vancouver Wednesday morning to object to the provincial government's response to the affordability crisis.
Vancouver voice actors concerned about AI cloning voices without consent
Advances in artificial intelligence means software can generate accurate voice clones that sound just like the real thing, but that's putting some actors in a precarious position, including Vancouver's Bill Newton.
Ontario man charged with first-degree murder in killing of Claudia Iacono outside Montreal salon
An Ontario man has been charged with first-degree murder in the death of Claudia Iacono, the daughter-in-law of Mafia associate Moreno Gallo, after she was gunned down at the wheel of her car in Montreal last month.
Woman, 55, dies after vehicle strikes 2 pedestrians in Cote-des-Neiges; second pedestrian seriously injured
A pedestrian has died after she and a fellow pedestrian were both hit by a vehicle Wednesday afternoon in Montreal's Cote-des-Neiges neighbourhood.
More evacuations in Quebec as record-breaking fires continue to burn
Quebec's wildfire season, which has forced thousands from their homes and left other communities on high alert, is the worst on record, officials said Wednesday,
Extended highway closure expected due to wildfire near Port Alberni
There's no end in sight for the closure of Highway 4 on Vancouver Island – the only highway leading to the communities of Port Alberni, Tofino and Ucluelet – due to a wildfire burning in the area.
Busload of B.C. students stranded by wildfire spend the night inside Vancouver Island high school
A busload of high school students were finally heading home to Nanaimo on Wednesday after they were stranded by a raging wildfire that forced them to spend the night inside a Port Alberni high school.
Speed and alcohol likely factors in fatal Nanaimo crash
A 33-year-old man from Nanaimo is dead after a single-vehicle crash south of the city Tuesday.
'This is not helping': Frustrated evacuees say official communication lacking in wildfire recovery
Frustration is building among some people from neighbourhoods hardest-hit by the fires near Halifax. CTV's Heidi Petracek reports.
Irving Oil weighing its options, including the possible sale of its assets
Irving Oil says it’s undertaking a “strategic review” with an eye to its future. In a release Wednesday, the company says it’s looking at a number of options, including the sale of its assets.
Halifax support workers strike impacting students and families
The father of disabled teen from Fall River, N.S. is calling on all sides to get back to the bargaining table and put an end to the Halifax area CUPE educational support worker strike.
Wildfire west of Sudbury prompts evacuation order, total active fires in northern Ont. grows to 54
A northern Ontario forest fire that started west of Sudbury on Sunday morning has grown to more than 1,000 hectares and has prompted officials to issue an evacuation order for the immediate area as the number of active fires in the region grows.
Spreading wildfires prompt northeastern communities to evacuate
Communities affected by wildfires in the region are evacuating for safety reasons. The province says there is significant danger as several out-of-control wildfires affect air quality and physical safety.
‘Incompetent’ northern Ont. doctor loses his license to practise medicine
A northern Ontario doctor has been stripped of his medical licence for conduct described as “disgraceful, dishonourable or unprofessional.”
Poor air quality in Waterloo region and Guelph will continue into the weekend: Environment Canada
There's high levels of air pollution in Waterloo region and Wellington County as smoke plumes from wildfires burning in Quebec and northeastern Ontario continue to blow into the region, Environment Canada says.
Six Region of Waterloo councillors announce support for amalgamation
One unified city – that’s what six Region of Waterloo councillors say they want when it comes to the future of the region’s municipal governance.
Habitat for Humanity nears completion of new affordable housing units
The work never stops at Habitat for Humanity when it comes to building affordable homes for families in Waterloo region.