Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
CTVNews.ca Top Stories
Survey shows employees aren’t disconnecting from work on vacation
Although remote work has cleared the way for workplace flexibility, allowing employees to work in various locations (and climates), a new study suggests it’s taking a serious toll on work-life balance.
Macron announces France is sending 100 firefighters to Quebec
France will be sending firefighters to aid Quebec as the province continues to battle massive forest fires, French President Emmanuel Macron announced.
Increase in mosquitoes 'a trend' across Canada this year. Here's why
Mosquitoes have always been pesky, but this spring it seems the bloodsuckers are thirstier than ever, a trend one expert says is increasing.
Nova Scotians’ personal information stolen in global security breach: province
The Nova Scotia government says it is investigating the theft of personal information stolen through a global privacy breach to a third-party file transfer system the province was using.
Adult victim in Que. fishing incident that killed 4 children identified
Quebec provincial police (SQ) have identified the adult victim of a fishing incident that claimed five lives over the weekend, most of them children. Keven Girard, 37, was among a group of 11 people swept up by the tide late Friday night while fishing along the shore in Portneuf-sur-Mer, a village about 550 kilometres northeast of Montreal.
Uncertainty remains for Halifax-area evacuees as wildfire 100 per cent contained
A wildfire that tore through homes and businesses in the Halifax area is 100 per cent contained, but a historic fire in southwestern Nova Scotia remains out of control.
Canada sticking with 2050 net zero targets, but progress may come faster than expected, minister says
Natural Resources Minister Jonathan Wilkinson says the federal government is not ruling out finding ways to achieve net zero sooner than the existing 2050 goal, but would not say whether there would be a definitive commitment to move up the target.
Apple is expected to unveil a sleek, pricey headset. Is it the device VR has been looking for?
Apple appears poised to unveil a long-rumoured headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.
Russia says it thwarted attack in Donetsk; unclear if this was start of Ukrainian counteroffensive
Russia says it thwarted a large Ukrainian attack in the eastern province of Donetsk, though it's unclear if this was the start of a Ukrainian counteroffensive.
Saskatoon
-
Saskatoon hockey legend and olympic athlete Emily Clark hosts camp for aspiring, young players
After a long hockey season, most kids are done with the cold rinks by spring. But for the chance to rub shoulders with a locally grown hockey superstar, you dust off the gear and skate in June.
-
Saskatoon teen set to race at U.S. motocross championship
A talented motocross racer from the Saskatoon area has achieved a remarkable feat.
-
Heat warnings active for eastern Sask., storm watches persist in the north
Following days of storm activity, much of Saskatchewan is now under heat warnings as temperatures climb to far above seasonal.
Winnipeg
-
Nearly 10,000 people walk in Winnipeg Pride Parade
Sunday saw the largest Pride Parade in Winnipeg’s history.
-
Manitoba couple completes Red River cart journey for Ukrainian children
A Manitoba couple have completed a two week journey by Red River cart to raise money for children in Ukraine.
-
Winnipeg under severe thunderstorm watch
Winnipeg and parts of eastern Manitoba are under a severe thunderstorm watch.
Calgary
-
Understanding the deal: Critics skeptical of Calgary event centre agreement ahead of Monday’s public meeting
A public meeting will give Calgarians an inside look into the exact details of an agreement in principle that could land the city a new event centre, but critics are already skeptical of the cost breakdown.
-
Thousands unofficially kick off summer in Calgary at 32nd annual Lilac Festival
Thousands came out to the 32nd annual Lilac Festival on Sunday to mark the unofficial start of summer in Calgary.
-
Dog jog raises funds for Calgary Humane Society
It seemed like everyone and their dog was out Saturday at North Glenmore Park.
Edmonton
-
Identity, not ideology, key to Alberta political divide, survey suggests
The internet memes starting meme-ing within days of Monday's Alberta provincial election and the comments reflect concerns that the province is becoming increasingly polarized.
-
Some locals seeing early success in Chinatown revitalization efforts
It's been three months since the Edmonton Chinatown and Area Business Improvement Association started its long-term "Chinatown Solution" project, and the organization said things are going well.
-
Wildfire situation improving, Alberta no longer in state of emergency
Alberta is no longer under a provincial state of emergency.
Toronto
-
Two suspects sought after woman sexually assaulted in downtown Toronto
Police have released images of two suspects who allegedly sexually assaulted a woman in downtown Toronto in April.
-
3 injured, 2 critically, after Caledon crash: paramedics
Two people have been rushed to a trauma centre in critical condition and a third person sustained serious injuries after a multi-vehicle collision in Caledon, paramedics confirm.
-
Police release images of suspects wanted in serious assault in Toronto's Entertainment District
Police say they are searching for two men wanted in connection with a serious assault in the city’s Entertainment District this weekend.
Ottawa
-
CHEO Telethon raises record $12.3 million to support CHEO
Residents of Ottawa, eastern Ontario and western Quebec helped make the 40th CHEO Telethon the biggest one yet, raising a record $12.3 million to support life-saving care and research at the children's hospital.
-
Evacuation warning issued for forest fire burning near Calabogie, Ont.
The Ministry of Natural Resources and Forestry says the fire in the Centennial Lake area was reported just after 5:30 p.m. Sunday.
-
Garbage debate at Ottawa City Hall and waiting for the Senators to be sold: 5 stories to watch this week
CTVNewsOttawa.ca looks at five stories to watch in Ottawa this week.
Vancouver
-
Large search held for missing 23-year-old man on Granville Island
The family of a missing 23-year-old man held a large search party on Granville Island Sunday afternoon.
-
'I can’t think of a better location': Advocates want Yaletown overdose prevention site to remain
People who use drugs and advocates are vocalizing their support of a downtown overdose prevention site in response to some residents — and a prominent developer — who no longer want it in their backyard.
-
Vancouver boy paying it forward after surviving the fight of his life
Nick Cannon is gearing up for a running race to support a cause close to his heart.
Montreal
-
Adult victim in Que. fishing incident that killed 4 children identified
Quebec provincial police (SQ) have identified the adult victim of a fishing incident that claimed five lives over the weekend, most of them children. Keven Girard, 37, was among a group of 11 people swept up by the tide late Friday night while fishing along the shore in Portneuf-sur-Mer, a village about 550 kilometres northeast of Montreal.
-
Wildfire tally tops 150 as thousands more evacuate northwestern Quebec
Wildfires in northwestern Quebec prompted thousands to evacuate the area over the weekend, as the number of blazes pushed past 150 and firefighters and the military poured into parts of the province to fight the encroaching flames -- even as that threat eased slightly Sunday on the North Shore.
-
Increase in mosquitoes 'a trend' across Canada this year. Here's why
Mosquitoes have always been pesky, but this spring it seems the bloodsuckers are thirstier than ever, a trend one expert says is increasing.
Vancouver Island
-
Wildfire near Sayward, B.C. under control, new out-of-control fire found
The wildfire burning on northern Vancouver Island is no longer out-of-control and is instead being held, Coastal Fire Centre says.
-
Blind Paralympian teams up with scent-trailing dog to find missing people
Jessica Tuomela is a swimmer and triathlete, and has been on the podium at the Paralympics, but says the feeling returning a missing person home safely is no comparison.
-
'We drop silver and you find it': Nanaimo silversmiths create treasure hunt on Vancouver Island
Two silversmiths from Nanaimo are hiding their hand-poured silver creations in local parks for people to go out and find.
Atlantic
-
Uncertainty remains for Halifax-area evacuees as wildfire 100 per cent contained
A wildfire that tore through homes and businesses in the Halifax area is 100 per cent contained, but a historic fire in southwestern Nova Scotia remains out of control.
-
Nova Scotians’ personal information stolen in global security breach: province
The Nova Scotia government says it is investigating the theft of personal information stolen through a global privacy breach to a third-party file transfer system the province was using.
-
One person dies, two others in hospital after three-vehicle crash in Springfield, P.E.I.: RCMP
One person has died and two others are in hospital with serious injuries after a three-vehicle collision in Springfield, P.E.I.
Northern Ontario
-
Adult victim in Que. fishing incident that killed 4 children identified
Quebec provincial police (SQ) have identified the adult victim of a fishing incident that claimed five lives over the weekend, most of them children. Keven Girard, 37, was among a group of 11 people swept up by the tide late Friday night while fishing along the shore in Portneuf-sur-Mer, a village about 550 kilometres northeast of Montreal.
-
Increase in mosquitoes 'a trend' across Canada this year. Here's why
Mosquitoes have always been pesky, but this spring it seems the bloodsuckers are thirstier than ever, a trend one expert says is increasing.
-
48 active forest fires in northern Ontario, 31 in the northeast Sunday
The number of forest fires in northern Ontario continues to grow with a total of 48 active fires in the region, including 33 that are not yet under control. Only two months into the fire season and there have already been more than double the total number in 2022.
Kitchener
-
Kitchener business owner reeling after intentional fire scorches building
A business owner in Kitchener says he’s feeling defeated after his business caught fire again early Sunday morning.
-
'Uncontained' boa constrictors found during Kitchener traffic stop
Waterloo regional police say two large ‘uncontained’ boa constrictors were found in a vehicle while police were conducting a traffic stop.
-
Multiple stations respond to Sunday morning fires in Wellington North
Wellington North Fire says around 60 firefighters from multiple stations were needed to knock down two early morning fires, which have caused estimated damages exceeding $1 million.