Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
Rebranding to #experienceregina to appeal to some Regina residents' self-deprecating humour about how poorly they view their own city is definitely an odd choice for a tourism agency. Reinforcing the narrative Saskatchewan is full trashy, misogynist hicks seems counter productive
Tourism Regina rebranded itself “Experience Regina” @experiencereg with the tagline “The City That Rhymes With Fun”. Exactly what kind of tourists, businesses and residents are they hoping to attract? https://t.co/R8oMFcOD5R
Come to my daughter’s elementary school and explain, in a general assembly, why “Regina” rhymes with “fun” and how the kids can “make Regina sexy.” Have them pose for a photo to “show you their Regina” after. #seeyqr#experienceregina
Once you notice it, it's hard to imagine this made onto the internet. As Experience Regina's inaugural public engagement campaign no less. pic.twitter.com/oiDFjsjozh
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
This is well done, @ExpRegina. A fresh approach to tourism advertising that leverages a joke and showcases some of recreational and entertainment gems that makes YQR, despite everything else, a great city to visit and to live in.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better.
With the latest hike bringing Canada's key interest rates to levels not seen since 2001, one mortgage broker is warning that it may be 'the last straw' for some homeowners with variable mortgages.
It's been a busy, tumultuous few days for Prince Harry, the Duke of Sussex as he took his place on the witness stand in his trial against the Mirror Group Newspapers. Here are royal commentator Afua Hagan's top takeaways from his two-day grilling.
Poor air quality is forecast to persist into the weekend across parts of Ontario, as plumes of wildfire smoke blanket the province and prompt school boards to limit outdoor activities.
The Bank of Canada's latest decision to raise its key interest rate comes at a time when many are struggling to afford their homes. CTVNews.ca wants to hear from people in Canada who are going to great lengths to find affordable housing.
One of the architects of the law that governs Canada's prison system says it's understandable people want revenge on killer and serial rapist Paul Bernardo, but that's not what the prison system is designed for.
With social media ever-present in modern life, figuring out when and how to introduce it to children is something every parent will have to deal with eventually. CTV's Your Morning spoke to a child-life specialist about how parents can have that conversation and be positive role models too.
The man who was found not criminally responsible in the stabbing deaths of five people at a house party in Brentwood more than nine years ago is seeking more freedoms.
The man who was found not criminally responsible in the stabbing deaths of five people at a house party in Brentwood more than nine years ago is seeking more freedoms.
The air quality in Toronto has become so polluted due to forest fires in Quebec and Ontario that strenuous outdoor activities could leave you coughing and with an itchy throat.
A regulatory body has revoked the licence of a Mississauga homebuilder after it says that the company demanded that a buyer pay an additional $518,000 for a property that they already had a contract to purchase.
A reward of $100,000 is up for grabs as police in Metro Vancouver renew calls for help finding 36-year-old Cody Timothy Casey—a man wanted Canada-wide for a total of 17 drugs and firearms offences.
The pounding sounds of running on hardwood, the smash of the ball hitting the boards and the cheer of the crowd—it’s officially lacrosse season at Queens Park Arena in New Westminster.
Further evacuations are necessary in Abitibi and Nord-du-Québec due to forest fires. Although the situation has improved on the North Shore due to rain, no precipitation is expected further west until Monday.
In an interview on CJAD 800 Radio, Quebec Conservative Party leader Eric Duhaime said the new measures in place related to Quebec's ammendments to the French Language Charter have made Quebec a 'laughingstock' and that phone and website messages are 'offensive.'
One of the architects of the law that governs Canada's prison system says it's understandable people want revenge on killer and serial rapist Paul Bernardo, but that's not what the prison system is designed for.
A large wildfire burning on Vancouver Island Wednesday continues to impact traffic on Highway 4, the only highway leading to the west coast communities of Port Alberni, Tofino and Ucluelet.
The chief of the Shelburne Volunteer Fire Department says the blaze near Barrington Lake, which is now classified as “held,” is unlike anything he’s ever seen.
Halifax media outlets were given a tour of the neighbourhoods hardest hit by the Tantallon wildfire Tuesday afternoon and saw firsthand the damage and destruction left behind.
Irving Oil says it’s undertaking a “strategic review” with an eye to its future. In a release Wednesday, the company says it’s looking at a number of options, including the sale of its assets.
A northern Ontario forest fire that started west of Sudbury on Sunday morning has grown to more than 1,000 hectares and has prompted officials to issue an evacuation order for the immediate area as the number of active fires in the region grows.
Poor air quality is forecast to persist into the weekend across parts of Ontario, as plumes of wildfire smoke blanket the province and prompt school boards to limit outdoor activities.
High levels of air pollution have developed in Waterloo region and Wellington County as smoke plumes from wildfires burning in Quebec and northeastern Ontario continue to blow into the region, Environment Canada says.
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
