Meet the TikTok creator behind a redesign of the Sask. licence plate
TikTok creator Ethan Craft said feedback has generally been positive about his concept for a reimagined Saskatchewan licence plate.
The concept video, posted to Craft’s account, “Ethan the License Plate Guy”, has more than 267,000 views as of March 20. His overall account has surpassed 300,000 followers and 13 million likes.
Craft told CTV News it was commenters who drove him to tackle a Saskatchewan plate makeover.
“There’s only two other jurisdictions on the entire continent that use licence plate designs older than Saskatchewan’s, it’s been 45 plus years of pretty much the same white and green with the wheat in the middle,” Craft said. “I finally tackled it and I’m happening to say 70 to 80 per cent of comments are to the tune of ‘I love it’, so that’s what I want to hear.”
“In my opinion, it might be time for a bit of facelift for the plate.”
Saskatchewan is not the first Canadian plate Craft has overhauled. He also tackled Ontario’s in Oct. 2022, along with multiple U.S. states.
“Lily in the centre, nice and colourful, which is unfortunately something a lot of Canadian plates don’t really do,” Craft said. “There’s also the yellow at the bottom, and the green kind of gradient above that from the flag.”
Unchanged in Craft’s concept: the slogan, “Land of Living Skies” and the font used for “Saskatchewan”.
According to Craft, a good license plate design has to be both colourful and functional.
“It has to be colourful and eye catching, but also legible. There’s been a million great designs over the years that when you’re ten feet away, it starts to blend in with the background colours,” Craft said. “
The final piece: what Craft calls “uniting symbols” of the region the plate represents that people can relate to.
Craft said he hasn’t had a plate go into the production stage so far. All of his qualifying factors are present in his pick for the best license plate in Canada: Nunavut.
(Photo source: Wikimedia)
To date, none of Craft’s designs have gone into production, but he’s open to the possibility.
“I would say that if SGI sees this and wants to take a stab at redesigning their 45 plus year old plate, I’m happy to work with them for free and I would love to see some version of my design go into production.”
The current design of the Saskatchewan licence plate was introduced in 1977, with an alteration made in 1998 to add “Land of Living Skies” and a new font for Saskatchewan.
CTVNews.ca Top Stories
Why drivers in Eastern Canada could see big gas price spikes, and other Canadians won't
Drivers in Eastern Canada face a big increase in gas prices because of various factors, especially the higher cost of the summer blend, industry analysts say.
How to avoid the trap of becoming 'house poor'
The journey to home ownership can be exciting, but personal finance columnist Christopher Liew warns about the trappings of becoming 'house poor' -- where an overwhelming portion of your income is devoured by housing costs. Liew offers some practical strategies to maintain better financial health while owning a home.
Toxic forever chemicals in drinking water: Is Canada doing enough?
As the United States sets its first national limits on toxic forever chemicals in drinking water, researchers say Canada is lagging when it comes to regulations.
'A living nightmare': Winnipeg woman sentenced following campaign of harassment against man after online date
A Winnipeg woman was sentenced to house arrest after a single date with a man she met online culminated in her harassing him for years, and spurred false allegations which resulted in the innocent man being arrested three times.
Some customers steaming after McDonald's ends free hot drink sticker program
It took years for Vinnie Deluca to collect more than 400 cards worth of free McDonald's McCafe coffee, a collection that now has "zero value" after the company discontinued the program.
Biden scores endorsements from Kennedy family, looking to shore up support against Trump and RFK Jr.
U.S. President Joe Biden will accept endorsements from at least 15 members of the Kennedy political family during a campaign stop in Philadelphia on Thursday as he aims to undermine Donald Trump and marginalize the candidacy of Robert F. Kennedy Jr.
Where did the gold go? Crime expert weighs in on unfolding Pearson airport heist investigation
Almost 7,000 bars of pure gold were stolen from Pearson International Airport exactly one year ago during an elaborate heist, but so far only a tiny fraction of that stolen loot has been found.
When new leaders took over in ancient Maya, they didn't just bury the former royals. They burned their bodies in public
New archeological investigations in Guatemala reveal that the ancient Maya people had a ritual of burning royal human remains as a public display of political regime change.
Prince William returns to public duties after wife Kate's cancer revelation
Prince William will return to public duties on Thursday for the first time since his wife Kate revealed she was undergoing preventative chemotherapy for cancer.