Meet the TikTok creator behind a redesign of the Sask. licence plate
TikTok creator Ethan Craft said feedback has generally been positive about his concept for a reimagined Saskatchewan licence plate.
The concept video, posted to Craft’s account, “Ethan the License Plate Guy”, has more than 267,000 views as of March 20. His overall account has surpassed 300,000 followers and 13 million likes.
Craft told CTV News it was commenters who drove him to tackle a Saskatchewan plate makeover.
“There’s only two other jurisdictions on the entire continent that use licence plate designs older than Saskatchewan’s, it’s been 45 plus years of pretty much the same white and green with the wheat in the middle,” Craft said. “I finally tackled it and I’m happening to say 70 to 80 per cent of comments are to the tune of ‘I love it’, so that’s what I want to hear.”
“In my opinion, it might be time for a bit of facelift for the plate.”
Saskatchewan is not the first Canadian plate Craft has overhauled. He also tackled Ontario’s in Oct. 2022, along with multiple U.S. states.
“Lily in the centre, nice and colourful, which is unfortunately something a lot of Canadian plates don’t really do,” Craft said. “There’s also the yellow at the bottom, and the green kind of gradient above that from the flag.”
Unchanged in Craft’s concept: the slogan, “Land of Living Skies” and the font used for “Saskatchewan”.
According to Craft, a good license plate design has to be both colourful and functional.
“It has to be colourful and eye catching, but also legible. There’s been a million great designs over the years that when you’re ten feet away, it starts to blend in with the background colours,” Craft said. “
The final piece: what Craft calls “uniting symbols” of the region the plate represents that people can relate to.
Craft said he hasn’t had a plate go into the production stage so far. All of his qualifying factors are present in his pick for the best license plate in Canada: Nunavut.
(Photo source: Wikimedia)
To date, none of Craft’s designs have gone into production, but he’s open to the possibility.
“I would say that if SGI sees this and wants to take a stab at redesigning their 45 plus year old plate, I’m happy to work with them for free and I would love to see some version of my design go into production.”
The current design of the Saskatchewan licence plate was introduced in 1977, with an alteration made in 1998 to add “Land of Living Skies” and a new font for Saskatchewan.
CTVNews.ca Top Stories
Canada's housing market sees largest improvement in affordability in four years: National Bank
Canada’s housing market saw the largest improvement in affordability in nearly four years in the first quarter of 2023, according to a report from economists at the National Bank of Canada.
Prison service to review decision to transfer killer Bernardo to medium security
The federal prison service says it will have a second look at its decision to move convicted killer Paul Bernardo to a medium-security facility as political leaders of all stripes react to the news with shock and outrage.
About ducking time: Apple to tweak iPhone autocorrect function
One of the most notable happenings at Apple's event for developers on Monday is likely the iPhone maker's tweak that will keep its autocorrect feature from annoyingly correcting one of the most common expletives to 'ducking.'
Poilievre threatens to filibuster budget bill if Liberals don't meet demands
Conservative Leader Pierre Poilievre is threatening to use procedural tools to delay passage of the federal budget in the House of Commons if the Liberals don't meet his demands.
Here's what Quebec's wildfires look like from outer space
A photo taken from NASA show what the wildfires burning in Quebec look like from up above.
Facing evacuations due to a forest fire or flood? Here’s what to pack in a grab-and-go bag
While some natural disasters or bouts of extreme weather may require sheltering in place until authorities can restore power to the area, others require residents to evacuate quickly, sometimes in a matter of hours — and if you want to be prepared, you should create a grab-and-go bag.
Canada facing critical shortages of leukemia and thyroid cancer drugs
Canada is currently facing a critical shortage of drugs used to fight thyroid cancer and a form of leukemia.
Using melatonin for sleep is on the rise, study says, despite potential health harms
More and more adults are taking over-the-counter melatonin to get to sleep, and some may be using it at dangerously high levels, a study has found.
Small-brained ancient human cousins may have buried their dead, according to a surprising study
An ancient human cousin may have buried its dead and carved symbols into cave walls, surprising findings for a creature with a small brain.
Saskatoon
-
City emails reveal how a Saskatoon shelter was relocated and shed light on early concerns
While Saskatoon Tribal Council (STC) publicly mulled moving its downtown emergency shelter to a location on 20th Street near the city's core, city documents reveal the wellness centre's present Fairhaven area location was heavily favoured early in the process.
-
'It would’ve taken us years': Trail to link Watrous and Manitou Beach ready for traffic
A long-awaited trail linking the town of Watrous to nearby Manitou Beach is now open to the public, but the meaning behind this simple gravel path goes much further than meets the eye.
-
Sask. man pleads guilty in deadly crash involving 2 sons
A Saskatchewan man who successfully appealed his conviction is now pleading guilty to charges involving a crash that killed his two sons and girlfriend.
Winnipeg
-
Ukrainian woman in Winnipeg trying to bring remains of fallen husband home
A Ukrainian woman who now lives in Winnipeg is hoping one day she will be able to bring her husband's remains to her new home, a place he hoped one day he too would be able to call home.
-
-
Winnipeg bridge construction project cost increasing
The price tag for the St. Vital Bridge project is going up.
Calgary
-
'I was really, really scared': Calgary kabab restaurant out thousands of dollars after break-and-enter
A restaurant in Calgary's Hillhurst neighbourhood is out thousands of dollars after it was broken into over the weekend.
-
UCP lost by 25 votes in Calgary-Acadia, 42 in Calgary-Glenmore
CTV News has learned the results of the provincial election recount in Calgary-Acadia confirm an NDP win, though it was 25 votes, not seven.
-
19-month-old suffers dog bites to the face in Sage Hill attack
Calgary EMS say a toddler was taken to hospital on Monday after being attacked by a dog.
Edmonton
-
Why experts agree Edmontonians should report non-criminal 'hate incidents' to police
Edmonton police launched a new tool Monday to encourage reports of "hate incidents," something officers believe will help them track people who may escalate to "hate crimes."
-
Caught on camera: 2 try to steal ATM from northern Alberta bank
Mounties in the town of McLennan, Alta. are hoping members of the public can help them identify two men who tried to steal a bank machine from the local ATB Financial.
-
Alberta wildfire evacuee thanks man who saved him when he was choking on water
A man from Drayton Valley, Alta. is publicly thanking a swimming instructor who helped him when he was choking on water at a hotel pool.
Toronto
-
Widow whose husband was killed by a speeding OPP officer told misconduct was ‘not serious’
A grieving widow whose husband was run over and killed by a speeding OPP officer can’t believe the force told her it won’t hold a public hearing into the case because it decided the misconduct was “not serious.”
-
Correctional Service of Canada releases statement on Paul Bernardo's transfer to medium-security prison
The Correctional Service of Canada has released a statement about serial killer Paul Bernardo's transfer to a medium-security prison.
-
U.S driver accidentally takes wrong turn, ends up arrested at border with massive bag of cash
A U.S. driver has been arrested by the RCMP after making a wrong turn and ending up in a line to cross the Canada border while in possession of more than $815,000 in cash and a large amount of cannabis.
Ottawa
-
Evacuation notice extended for residents as forest fire burns near Calabogie, Ont.
Officials are asking people living around Centennial Lake to evacuate their homes as a forest fire burns in the area west of Calabogie, Ont. An evacuation order has been extended to Wednesday afternoon.
-
AIR QUALITY STATEMENT
AIR QUALITY STATEMENT | Hazy conditions in Ottawa as wildfire smoke blows across the capital
A haze blanketed the sky Monday in Ottawa as smoke from Quebec wildfires blew across the city.
-
Visitors asked to postpone trips to Gatineau Park due to wildfire risk
The National Capital Commission is asking residents to consider postponing trips to Gatineau Park because of a growing fire risk.
Vancouver
-
'When, not if': British Columbians warned to prepare for wildfire evacuations
The provincial wildfire service is warning British Columbians to have a go-bag and make an evacuation plan with this year's wildfire season off to an alarming start.
-
How could a Bank of Canada rate hike impact B.C.’s housing market?
Real estate experts say B.C.’s housing market is heating back after cooling off due to rising interest rates but the future is uncertain as several economists expect the Bank of Canada to hike rates again.
-
Multiple investigations underway after B.C. woman’s suspicious death in Australia
Police in Australia are investigating the suspicious death of a woman who used to live in Surrey, BC, after her body was found in her apartment on the outskirts of Sydney.
Montreal
-
Montreal organized crime figure Francesco Del Balso killed in daylight shooting
A 53-year-old man was shot and killed in the Montreal suburb of Dorval on Monday afternoon. A source told CTV News that the victim is Francesco Del Balso, who has links to Montreal's Mafia.
-
OBITUARY
OBITUARY | Editor of Montreal's only newspaper for Black community, Egbert Gaye, dies at 67
Community Contact newspaper managing editor Egbert Gaye, a well-known leader in Montreal's Black community, has died after suffering a massive heart attack over the weekend. He was 67.
-
Legault seeking international aid as more than 160 wildfires burn in Quebec
Quebec Premier Francois Legault says his government is looking internationally for support as it struggles to battle more than 160 forest fires. With more than 480 wilderness firefighters on the ground, Quebec can fight around 30 fires, Legault told reporters Monday, adding that normally firefighters would come from other provinces to help.
Vancouver Island
-
37 more municipalities find themselves on the province's housing naughty list
The province is revealing its housing cards, as 37 more municipalities have been identified as the next group that will be required to create housing targets in their communities to help combat the ongoing housing shortfall.
-
Wildfire burning out of control near Port Alberni reaches 20 hectares
A wildfire that has been burning out of control on Vancouver Island since Sunday morning is now estimated to cover approximately 20 hectares of dense forest near Port Alberni.
-
Nanaimo-Vancouver ferry service takes another step towards launching
A new foot passenger-only ferry service between Nanaimo and Vancouver has marked another milestone towards starting operations.
Atlantic
-
Weather conditions ground aircraft covering Shelburne County wildfire
Crews fighting an out-of-control wildfire in southwestern Nova Scotia are trying to determine what impact weekend rain had on their efforts.
-
Help available to Nova Scotians impacted by wildfires
Nova Scotia organizations, small businesses and individuals are offering support to those who have been evacuated or who have lost homes due to the numerous wildfires across the province.
-
N.S. government to contact people impacted by cybersecurity breach
Nova Scotia’s government and cybersecurity experts are working to get to the bottom of a breach that still isn't fully understood.
Northern Ontario
-
Evacuation notice extended for residents as forest fire burns near Calabogie, Ont.
Officials are asking people living around Centennial Lake to evacuate their homes as a forest fire burns in the area west of Calabogie, Ont. An evacuation order has been extended to Wednesday afternoon.
-
Here's what Nova Scotia's wildfires look like from outer space
Photos released by NASA taken from International Space Station show the immense scale of the wildfires in Nova Scotia, with billowing smoke engulfing the landscape.
-
Prison service to review decision to transfer killer Bernardo to medium security
The federal prison service says it will have a second look at its decision to move convicted killer Paul Bernardo to a medium-security facility as political leaders of all stripes react to the news with shock and outrage.
Kitchener
-
'Such outcomes are unspeakable': Fatal fire in Waterloo under investigation
Flames and smoke could be seen shooting out of a home on Graham Street in Waterloo shortly after midnight on Monday, creating a scene that firefighters say was intense before they arrived.
-
Police are warning people with this model of car to take extra precautions
It comes amid what police say is a growing number of thefts targeting the model.
-
Developers turning downtown Kitchener office building into 91 rental units
For the first time in the City of Kitchener, a downtown office high-rise is being converted into rental units.