Meet the TikTok creator behind a redesign of the Sask. licence plate
TikTok creator Ethan Craft said feedback has generally been positive about his concept for a reimagined Saskatchewan licence plate.
The concept video, posted to Craft’s account, “Ethan the License Plate Guy”, has more than 267,000 views as of March 20. His overall account has surpassed 300,000 followers and 13 million likes.
Craft told CTV News it was commenters who drove him to tackle a Saskatchewan plate makeover.
“There’s only two other jurisdictions on the entire continent that use licence plate designs older than Saskatchewan’s, it’s been 45 plus years of pretty much the same white and green with the wheat in the middle,” Craft said. “I finally tackled it and I’m happening to say 70 to 80 per cent of comments are to the tune of ‘I love it’, so that’s what I want to hear.”
“In my opinion, it might be time for a bit of facelift for the plate.”
Saskatchewan is not the first Canadian plate Craft has overhauled. He also tackled Ontario’s in Oct. 2022, along with multiple U.S. states.
“Lily in the centre, nice and colourful, which is unfortunately something a lot of Canadian plates don’t really do,” Craft said. “There’s also the yellow at the bottom, and the green kind of gradient above that from the flag.”
Unchanged in Craft’s concept: the slogan, “Land of Living Skies” and the font used for “Saskatchewan”.
According to Craft, a good license plate design has to be both colourful and functional.
“It has to be colourful and eye catching, but also legible. There’s been a million great designs over the years that when you’re ten feet away, it starts to blend in with the background colours,” Craft said. “
The final piece: what Craft calls “uniting symbols” of the region the plate represents that people can relate to.
Craft said he hasn’t had a plate go into the production stage so far. All of his qualifying factors are present in his pick for the best license plate in Canada: Nunavut.
(Photo source: Wikimedia)
To date, none of Craft’s designs have gone into production, but he’s open to the possibility.
“I would say that if SGI sees this and wants to take a stab at redesigning their 45 plus year old plate, I’m happy to work with them for free and I would love to see some version of my design go into production.”
The current design of the Saskatchewan licence plate was introduced in 1977, with an alteration made in 1998 to add “Land of Living Skies” and a new font for Saskatchewan.
CTVNews.ca Top Stories
Montreal doctors' breakthrough discovery about causes of cerebral palsy giving hope
A breakthrough discovery made by doctors at the Montreal Children's Hospital about the causes of cerebral palsy is giving new hope to one West Island family.
Weather alerts issued for 7 provinces, 1 territory
Warnings of up to 60 millimetres of rain and other alerts have been issued for seven Canadian provinces and one territory ahead of the Easter weekend.
Ontario homeowner on the hook for $27,000 when contractor severed power line
An Ontario man who built a garage on his property has been locked in a battle with his electricity provider for a year and half over a severed power line.
He didn't trust police but sought their help anyway. Two days later, he was dead
Jameek Lowery was among more than 330 Black people who died after police stopped them with tactics that aren’t supposed to be deadly, like physical restraint and use of stun guns, The Associated Press found.
Grandparent scam: London, Ont., senior beats fraudsters not once, but twice
It was a typical Tuesday for Mabel Beharrell, 84, until she got the call that would turn her world upside down. Her teenaged grandson was in trouble and needed her help.
CRA no longer requiring 'bare trust' reporting in 2023 tax return
The Canada Revenue Agency announced Thursday it will not require 'bare trust' reporting from Canadians that it introduced for the 2024 tax season, just four days before the April 2 deadline.
Why Kim Kardashian is being sued for 'knockoff' furniture
The estate of minimalist contemporary artist Donald Judd filed a lawsuit against Kardashian this week, claiming the fashion and beauty mogul promoted 'cheap knockoffs' of his furniture designs.
Where is the worst place for allergy sufferers in Canada?
The spring allergy season has started early in many parts of Canada, with high levels of pollen in some cities already. Experts weigh in on which areas have it worse so far this season.
Louis Gossett Jr., 1st Black man to win supporting actor Oscar, dies at 87
Louis Gossett Jr., the first Black man to win a supporting actor Oscar and an Emmy winner for his role in the seminal TV miniseries 'Roots,' has died. He was 87.