With the rise of social media and instant communication, many of us don't take the time to write letters anymore. But one Regina business is hoping to revive the practice.

Paper Umbrella is challenging people to write 30 letters in 30 days, in support of the ‘Write on Challenge.’ Various businesses held letter writing nights in conjunction with the challenge.

Paper Umbrella co-owner Brad Kreutzer says the purpose of the campaign is to promote creativity and connection through hand-written correspondence.

“It's different than texting or emailing. Often those are very logistical things that we talk about, you know, ‘I'll meet you there at six,’” said Kreutzer. “But, when you're actually taking a minute and calming down and taking the time to write something with some sort of story behind it, usually it has a bit more meaning. I think that's the power of it and that's what people are connecting to.

The campaign runs through to the end of the month.