'Bad taste in your mouth': Regina man mistakenly told he won $50K boat through Roll up the Rim
Chris Ross was pleasantly surprised when Tim Hortons sent him an email summarizing his ‘Roll up the Rim’ winnings for the season. The email highlighted that Ross had won a boat valued at over $50,000.
“I looked up the boat online and already started thinking in my head like how fun it would be and stuff,” he told CTV News
However, the excitement was short lived as Ross began hearing of others who had been mistakenly told they had won the same prize.
After calling the company, he was told to keep an eye on his inbox.
“Sure enough later in the day I got an email saying it was just a mishap. A mistake on their end, an error, and to please disregard that email,” Ross explained.
Turns out, Ross was one of several who had received false information regarding Roll Up The Rim winnings.
A statement from Tim Hortons read:
“We developed a Roll Up To Win recap email message with the best intentions of giving our guests a fun overview of their 2024 play history. Unfortunately there was a human error that resulted in some guests receiving some incorrect information in their recap message.”
CTV News spoke with the Executive Director of the Consumer Council of Canada, Ken Whitehurst, who explained that since switching from rolling up the physical rim of a coffee cup to an online system – there’s been a disconnect between customers and the franchise.
“It is notable that so many consumers see their business with Tim Hortons as a relationship. The rewards aren’t seen as so much as just a windfall as a feature of a larger relationship paid for through their purchases,” he said.
“Quite obviously, they don’t see this program as just a gift, accidentally miss delivered. Tim’s has fostered this level of relationship itself. It had an ‘analog’ model for doing this in the past that clearly worked better.”
Tim Hortons corrected the mistake by emailing customers and explaining that there was an error. However, for Ross, it’s put a damper on his daily coffee run.
“At the end of the day, I feel like there’s gotta be some resolution right? Because you know, to get your hopes up and to give something to you and then take it away it just doesn’t feel good about the brand, ya know?” Ross expressed.
“Makes the coffee taste … [well] it puts a bad taste in your mouth.”
As for what’s next, Ross said he’ll likely be heading to a competitor for the foreseeable future.
CTVNews.ca Top Stories
Poilievre supports Israel 'proactively striking' Iranian nuclear sites to defend itself
Conservative Leader Pierre Poilievre is supporting Israel's right to defend itself against Iran following last week's ballistic missile attack, saying that right includes 'proactively striking Iranian nuclear sites and oil installations to defund the terrorist regime.'
Hurricane Milton strengthens into a Category 5 storm. Florida orders evacuations
Florida's storm-battered Gulf Coast raced against a Category 5 hurricane Monday as workers sprinted to pick up heaps of appliances and other street debris left over from Helene two weeks ago and highways were clogged with people fleeing ahead of the storm.
'Selfish billionaire': Chip Wilson's mansion vandalized after political sign erected outside
Days after a political sign was erected outside Lululemon founder Chip Wilson's Vancouver mansion, the waterfront property has been vandalized with graffiti.
'Feel free to get naked,' witness testifies Toronto councillor told her during 'networking' weekend
Toronto Coun. Michael Thompson 'forced himself on' a woman who awoke to find him standing over her after she fell asleep drunk, the Crown alleged Monday, as the five-day sexual assault trial of the six-term politician began in Bracebridge, Ont.
Is Disney World still open as Hurricane Milton strengthens to a Category 5?
Despite Hurricane Milton evolving into a Category 5 storm, Walt Disney World Resort remains open to the public and will operate as normal. However, the park announced Monday a few closures in an abundance of caution.
Disgraced former Winnipeg football coach sentenced to 20 years in prison for sexual assault
A disgraced Winnipeg high school football coach convicted of sexual assault and luring will spend 20 years behind bars.
Two people injured in apparent road rage incident, shooting in Toronto
Two people are in hospital after they were chased and shot at in what appears to be an act of road rage before eventually flipping their car while trying to escape, police say.
Sammy Basso, longest living survivor of rare rapid-aging disease progeria, dies at 28
Sammy Basso, who was the longest living survivor of the rare genetic disease progeria, has died at the age of 28, the Italian Progeria Association said on Sunday.
Prayers, protests and police as Canada marks anniversary of Oct. 7 Hamas attack
With prayers, protests, and a heavy police presence, Canada has marked the anniversary of the Oct. 7, 2023, attack by Hamas on Israel that killed about 1,200 people and triggered an ongoing war.