'Bad taste in your mouth': Regina man mistakenly told he won $50K boat through Roll up the Rim
Chris Ross was pleasantly surprised when Tim Hortons sent him an email summarizing his ‘Roll up the Rim’ winnings for the season. The email highlighted that Ross had won a boat valued at over $50,000.
“I looked up the boat online and already started thinking in my head like how fun it would be and stuff,” he told CTV News
However, the excitement was short lived as Ross began hearing of others who had been mistakenly told they had won the same prize.
After calling the company, he was told to keep an eye on his inbox.
“Sure enough later in the day I got an email saying it was just a mishap. A mistake on their end, an error, and to please disregard that email,” Ross explained.
Turns out, Ross was one of several who had received false information regarding Roll Up The Rim winnings.
A statement from Tim Hortons read:
“We developed a Roll Up To Win recap email message with the best intentions of giving our guests a fun overview of their 2024 play history. Unfortunately there was a human error that resulted in some guests receiving some incorrect information in their recap message.”
CTV News spoke with the Executive Director of the Consumer Council of Canada, Ken Whitehurst, who explained that since switching from rolling up the physical rim of a coffee cup to an online system – there’s been a disconnect between customers and the franchise.
“It is notable that so many consumers see their business with Tim Hortons as a relationship. The rewards aren’t seen as so much as just a windfall as a feature of a larger relationship paid for through their purchases,” he said.
“Quite obviously, they don’t see this program as just a gift, accidentally miss delivered. Tim’s has fostered this level of relationship itself. It had an ‘analog’ model for doing this in the past that clearly worked better.”
Tim Hortons corrected the mistake by emailing customers and explaining that there was an error. However, for Ross, it’s put a damper on his daily coffee run.
“At the end of the day, I feel like there’s gotta be some resolution right? Because you know, to get your hopes up and to give something to you and then take it away it just doesn’t feel good about the brand, ya know?” Ross expressed.
“Makes the coffee taste … [well] it puts a bad taste in your mouth.”
As for what’s next, Ross said he’ll likely be heading to a competitor for the foreseeable future.
CTVNews.ca Top Stories
$500K-worth of elvers seized at Toronto airport
Fishery and border service officers seized more than 100 kilograms of unauthorized elvers at the Toronto Pearson International Airport on Wednesday.
Conservatives, NDP should be 'celebrating' EV deals: industry minister
Industry Minister François-Philippe Champagne says federal opposition parties should be 'celebrating' the recently announced electric vehicle deals, despite their criticisms the Liberals refuse to make public the terms and conditions laid out in the contracts.
Banking mogul suing government after intelligence leaks leave him shut out of Canadian economy
Chinese Canadian banking mogul Shenglin Xian has launched a $300 million lawsuit against the federal government. It’s a means to find the source of intelligence leaks which Xian says has cost him his livelihood.
His SUV was stolen on Montreal's South Shore. Then he got a $156 parking ticket
A couple is frustrated after their SUV was stolen from Montreal's South Shore in March and they received a parking ticket for the same vehicle last week.
Jesus is their saviour, Trump is their candidate. Ex-president's backers say he shares faith, values
As Donald Trump increasingly infuses his campaign with Christian trappings while coasting to a third Republican presidential nomination, his support is as strong as ever among evangelicals and other conservative Christians.
Box tree moths have infested Ontario and experts say more are coming. Here's what to do to protect your garden
An invasive moth species is on the rise in Canada and, if you've planted a certain shrub, it could stand to ruin your garden.
Signs of Alzheimer’s were everywhere. Then his brain improved
Blood biomarkers of telltale signs of early Alzheimer’s disease in the brain of his patient, 55-year-old entrepreneur Simon Nicholls, had all but disappeared in a mere 14 months.
VIA Rail service delayed for hours due to suspicious package investigation in Kingston, Ont.
VIA Rail service resumed in the Kingston, Ont. area late Saturday afternoon, after a suspicious package investigation halted train service for more than four hours over the Victoria Day long weekend.
Woman with liver failure rejected for a transplant after medical review highlights alcohol use
For nearly three months, Amanda Huska has been in an Ontario hospital, part of it on life support, because of severe liver failure. Her history of alcohol use is getting in the way of her only potential treatment: a liver transplant.