'Bad taste in your mouth': Regina man mistakenly told he won $50K boat through Roll up the Rim
Chris Ross was pleasantly surprised when Tim Hortons sent him an email summarizing his ‘Roll up the Rim’ winnings for the season. The email highlighted that Ross had won a boat valued at over $50,000.
“I looked up the boat online and already started thinking in my head like how fun it would be and stuff,” he told CTV News
However, the excitement was short lived as Ross began hearing of others who had been mistakenly told they had won the same prize.
After calling the company, he was told to keep an eye on his inbox.
“Sure enough later in the day I got an email saying it was just a mishap. A mistake on their end, an error, and to please disregard that email,” Ross explained.
Turns out, Ross was one of several who had received false information regarding Roll Up The Rim winnings.
A statement from Tim Hortons read:
“We developed a Roll Up To Win recap email message with the best intentions of giving our guests a fun overview of their 2024 play history. Unfortunately there was a human error that resulted in some guests receiving some incorrect information in their recap message.”
CTV News spoke with the Executive Director of the Consumer Council of Canada, Ken Whitehurst, who explained that since switching from rolling up the physical rim of a coffee cup to an online system – there’s been a disconnect between customers and the franchise.
“It is notable that so many consumers see their business with Tim Hortons as a relationship. The rewards aren’t seen as so much as just a windfall as a feature of a larger relationship paid for through their purchases,” he said.
“Quite obviously, they don’t see this program as just a gift, accidentally miss delivered. Tim’s has fostered this level of relationship itself. It had an ‘analog’ model for doing this in the past that clearly worked better.”
Tim Hortons corrected the mistake by emailing customers and explaining that there was an error. However, for Ross, it’s put a damper on his daily coffee run.
“At the end of the day, I feel like there’s gotta be some resolution right? Because you know, to get your hopes up and to give something to you and then take it away it just doesn’t feel good about the brand, ya know?” Ross expressed.
“Makes the coffee taste … [well] it puts a bad taste in your mouth.”
As for what’s next, Ross said he’ll likely be heading to a competitor for the foreseeable future.
CTVNews.ca Top Stories
Prince William and Kate release photo of daughter Charlotte to mark ninth birthday
Prince William and his wife Kate released a picture of their daughter Charlotte to mark the princess's ninth birthday on Thursday.
Weight-loss drug Wegovy available in Canada starting May 6
The makers of Ozempic say their weight-loss drug Wegovy will be available to patients in Canada starting Monday.
Five human skeletons, missing hands and feet, found outside house of Nazi leader Hermann Goring
Archeologists have unearthed the skeletons of five people, missing their hands and feet, at a former Nazi military base in Poland.
NEW A mother's hopes to free her son from a Syrian prison is revitalized by a new human rights report
Just days before the seventh anniversary of the day Jack Letts was thrown in prison with thousands of suspected ISIS fighters, his mother, Sally Lane, delivered a small stack of envelopes to the headquarters of Global Affairs Canada in Ottawa.
NEW Companies letting customers opt out of Mother's Day ads
In an effort to balance the profitability of Mother's Day with the pain it causes some people, some brands are offering customers the choice to opt out of Mother's Day email advertising.
DEVELOPING Police begin removing barricades at a pro-Palestinian demonstrators' encampment at UCLA
Police removed barricades and began dismantling a pro-Palestinian demonstrators’ fortified encampment early Thursday at the UCLA campus after hundreds of protesters defied police orders to leave, about 24 hours after counter-protesters attacked a tent encampment on the campus.
Dental care program accepting claims for 1 million seniors
Citizens' Services Minister Terry Beech says 1,200 seniors have already visited a dentist and had their claims processed by the federal government's new dental care plan.
Concerns about Plexiglas prompt inspections at some Loblaws locations in Ottawa
Inspections are underway at more than one Loblaws location in Ottawa after complaints were filed about tall Plexiglas barriers.
NEW Facial reconstruction reveals what a 40-something Neanderthal woman may have looked like
Scientists studying a Neanderthal woman's remains have painstakingly pieced together her skull from 200 bone fragments to understand what she may have looked like.