MOOSE JAW, Sask. -- A New Brunswick brewery has donated $25,000 to the cause of making a beloved Saskatchewan moose statue the tallest in the world once again.
Trevor Grant, with Moosehead Breweries, says it felt like a no-brainer for the company to help get Moose Jaw's Mac the Moose back on top.
Mac held the title of world's tallest moose statue for decades at almost 10 metres high.
But Norway recently erected a silver moose that edges out Mac by 30 centimetres.
Grant says a moose has been has been a part of the brewery's brand since 1933.
A $50,000 GoFundMe campaign has been launched to fund Mac's renovation and $12,000 had been raised before the Moosehead donation Wednesday morning.
"We've never been one to back down from a fight and we do recognize that same resilience and sort of fighting spirit in Mac the Moose," Grant said Wednesday.
Giving Mac bigger antlers is the most likely solution to make him taller. Adding an RCMP Stetson or stilettos are other potential modifications.
Mac weighs 9,000 kilograms and has been welcoming visitors from his perch along the Trans-Canada Highway since 1984. He won an award in 2013 for being Moose Jaw's best celebrity.
Jacki L'Heureux-Mason, Tourism Moose Jaw's executive director, said Mac is starting to show his age in some spots.
"So in some ways the timing on this couldn't have been better," L'Heureux-Mason said.
The moose battle has garnered international attention including being featured on late-night U.S. television.
