Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
CTVNews.ca Top Stories
Engaged couple shot dead fleeing landlord after house dispute near Hamilton, Ont., police say
A 'truly innocent' engaged couple was shot dead while attempting to flee their attacker outside their home after a landlord-tenant dispute escalated on Saturday night, according to police.
Farmers in Atlantic Canada battling 'abnormally dry' conditions, fearing continued drought
Farmers in Atlantic Canada are growing increasingly worried about drought, as many regions on the east coast have been classified as drier than usual for this time of year, with little rain in the forecast.
Venice authorities investigate after canal turns fluorescent green
Venetian authorities are investigating after a patch of fluorescent green water appeared in the famed Grand Canal on Sunday morning.
Turkiye's Erdogan wins 5th term as president, extending rule into 3rd decade
Turkiye President Recep Tayyip Erdogan won reelection Sunday, extending his increasingly authoritarian rule into a third decade in a country reeling from high inflation and the aftermath of an earthquake that levelled entire cities.
Economy, health care, trust: Alberta election campaign hits final day before vote
Both Smith and Notley agree the vote will be one of the most consequential in decades, featuring two leaders in their 50s who have been both premier and Opposition leader.
Fight still ahead for Texas' Ken Paxton after historic impeachment deepens GOP divisions
The historic impeachment of Texas Attorney General Ken Paxton was just the first round of a Republican brawl over whether to banish one of their own in America's biggest red state after years of criminal accusations.
Blais scores twice, Canada beats Germany 5-2 to win gold at men's hockey worlds
Samuel Blais scored two goals to rally Canada to a 5-2 victory over Germany in the final of the ice hockey world championship on Sunday.
Jan. 6 rioters are raking in thousands in donations. Now the U.S. is coming after their haul
Less than two months after he pleaded guilty to storming the U.S. Capitol, Texas resident Daniel Goodwyn appeared on Tucker Carlson's then-Fox News show and promoted a website where supporters could donate money to Goodwyn and other rioters whom the site called 'political prisoners.'
3-year-old boy dies after drowning in backyard pool west of Toronto
Police are investigating the death of a three-year-old boy who was pulled from a backyard pool in Oakville on Saturday.
Saskatoon
-
'A feeling of awe': Jurassic Quest puts you face-to-face with life-sized dinosaurs
Life-sized giants from over 65 million years ago were on display this weekend at Prairieland Park, entertaining families with interactive exhibits, play areas and animatronic dinosaurs.
-
80 workers face layoffs as Olymel closes pig farms in Alberta and Saskatchewan
About 80 workers at Olymel pig farms in Alberta and Saskatchewan are facing layoffs, as the company moves to cull six production facilities in the next few months.
-
Embattled Saskatoon Lighthouse offered break on property taxes — for now
On Wednesday, Saskatoon city councillors will decide whether to extend the property tax abatement for the Lighthouse Supported Living Inc.
Winnipeg
-
'We couldn't do anything': The search continues for 12-year-old boy presumed drowned in Whiteshell Provincial Park
The search for a 12-year-old Winnipeg boy presumed drowned continued Sunday in Whiteshell Provincial Park, one day after he fell into the water.
-
'We are not filling a dumpster in 24 hours': The illegal dumping problem in Point Douglas
Residents in Point Douglas say their area has become a dumping ground for the rest of the city's unwanted garbage, and want more done to get rid of the piles of trash accumulating in the central-Winnipeg neighbourhood.
-
Woman dead after rollover in Sandy Hook
A 23-year-old Winnipeg woman is dead after a highway rollover the community of Sandy Hook Sunday.
Calgary
-
Economy, health care, trust: Alberta election campaign hits final day before vote
Both Smith and Notley agree the vote will be one of the most consequential in decades, featuring two leaders in their 50s who have been both premier and Opposition leader.
-
Thousands of runners lace up for 59th annual Calgary Marathon
Thousands of runners laced up their shoes and toed the line for the 59th annual Calgary Marathon Calgary Marathon on Sunday, including a 92-year-old rookie, a pair of world record setting runners handcuffed to each other, and a Ukrainian runner who paid tribute to her homeland.
-
Fire activity picks up Sunday with return of hot, dry conditions
Fire activity in Alberta picked up overnight Saturday, with Alberta Wildfire counting 57 wildfires Sunday afternoon, including 17 which were classified as out of control.
Edmonton
-
NDP leader Rachel Notley hits two last campaign stops on the way home for election day
After spending some time in Calgary over the weekend, NDP leader Rachel Notley wrapped up her campaign today with two rallies on the way home to Edmonton ahead of election day.
-
Fire activity picks up Sunday with return of hot, dry conditions
Fire activity in Alberta picked up overnight Saturday, with Alberta Wildfire counting 57 wildfires Sunday afternoon, including 17 which were classified as out of control.
-
'She loved so generously': Family remember Lauren Jarvis with walk to raise money for people impacted by homicide
Friends, family and supporters met at the bottom of Walterdale Hill for a walk honouring Lauren Jarvis and to raise money for the Victims of Homicide Support Society.
Toronto
-
Engaged couple shot dead fleeing landlord after house dispute near Hamilton, Ont., police say
A 'truly innocent' engaged couple was shot dead while attempting to flee their attacker outside their home after a landlord-tenant dispute escalated on Saturday night, according to police.
-
3-year-old boy dies after drowning in backyard pool west of Toronto
Police are investigating the death of a three-year-old boy who was pulled from a backyard pool in Oakville on Saturday.
-
Motorcyclist dead after collision in Scarborough
A man is dead after a collision between a motorcycle and another vehicle in Scarborough.
Ottawa
-
Runners suffer heat exhaustion, injuries during a hot Ottawa Race Weekend
There was an entire operation set up by the Ottawa Hospital, only steps from the finish line for Tamarack Ottawa Race Weekend with more than 100 health professionals ready for anything that could go wrong this weekend.
-
VIA Rail train with 210 passengers on board stops near Alexandria, Ont. due to engine failure
More than 200 passengers were stuck on a VIA Rail train near Alexandria, Ont. for several hours Sunday evening, after a mechanical issue stopped the train.
-
Ottawa's tourism sector 'recovering faster' than expected this spring
Ottawa Tourism President Michael Crockatt says Ottawa's tourism sector is "recovering faster that we forecast that we would," as events like the Canadian Tulip Festival and Tamarack Ottawa Race Weekend attract big crowds to Ottawa.
Vancouver
-
Fatal stabbing, targeted shooting under investigation in Vancouver
Two homicides this weekend drew heavy police presence to South Vancouver’s Sunset neighbourhood and the West End’s Davie Village.
-
Evacuation orders and alerts issued as northeastern B.C. wildfires spread
The Donnie Creek wildfire burning north of Fort St. John, B.C. has grown to nearly 136,000 hectares after high temperatures and winds Saturday caused the fire to spread, according to BC Wildfire Service. As a result, many are being told to leave their homes
-
Early snowmelt in Western mountains means drier summers, more wildfire risk: study
Leaner snowpack in Western Canada and United States mountain ranges is causing drier summers and increasing wildfire risk, says a new study from the University of Colorado Boulder.
Montreal
-
Laval crosswalk ignored by motorists 'like it's not even there,' local family says
A Laval, Que. family says a crosswalk in front of their house is an accident waiting to happen. They say too many cars don't stop, leading them to worry each time their child has to cross the street. "It's as if it's not even there," said resident Chris Horell, who lives near to the intersection of Saint-Martin Blvd W and Dutrisac St.
-
Two dead, three injured after head-on collision in Quebec's Eastern Townships
Two women are dead and three people, including children, are injured after a head-on vehicle crash in Quebec's Eastern Townships on Saturday night. The collision occurred at about 11:45 p.m. near Farnham, about 60 kilometres southeast of Montreal.
-
Chateauguay school brings back football program after nearly 50 years
Howard S. Billings High School is turning on the Friday Night Lights, bringing back its tackle football team after a nearly 50 year hiatus.
Vancouver Island
-
Mother and son recover from debilitating burn by giving back and practicing "superpower"
A B.C. boy learned to adapt after he badly burnt his hands on a fireplace as a baby, and his mom is giving back by raising awareness about burn prevention.
-
BC Transit offering free rides to cyclists in Victoria next week
BC Transit is offering cyclists free rides for Go By Bike Week in Victoria.
-
Vancouver Island facing highest monthly cost for nutritious food in B.C.
Everyone is experiencing sticker shock at the grocery store these days, and a new report is putting a dollar figure on how much it’s costing families, per month, to eat healthy.
Atlantic
-
'Basically, all hell is breaking loose': N.S. wildfire prompts evacuation orders
Residents of a subdivision in Upper Tantallon, N.S., are being evacuated from their homes Sunday afternoon as crews respond to a large fire in the residential area that continues to spread.
-
Tracking forest fires across Nova Scotia
The number of wildfires in Nova Scotia so far this season is up 150 per cent compared to the same time period in 2022.
-
Air quality alerts issued in Nova Scotia as wildfires burn
Environment Canada has issued air quality alerts for Shelburne County and western Halifax County due to the presence of wildfire smokes.
Northern Ontario
-
'Sudbury Rocks' rocks the downtown core once more
After a brief hiatus and a few years of virtual runs due to the Covid-19 pandemic, the Sudbury Rocks: Race/Run/Walk Marathon returned Sunday to the downtown core with more than 1,200 people taking part and raising at least 50,000 for the Northern Cancer Foundation.
-
Officials report seven active forest fires in the northeast region
There are six new forest fires confirmed in the northeast region, Ontario’s Aviation, Forest Fires and Emergency Services reported Saturday evening, bringing the active number of fires in the region to seven.
-
Engaged couple shot dead fleeing landlord after house dispute near Hamilton, Ont., police say
A 'truly innocent' engaged couple was shot dead while attempting to flee their attacker outside their home after a landlord-tenant dispute escalated on Saturday night, according to police.
Kitchener
-
'Momma', are they going to kill us?’: Guelph, Ont. mother recounts family's escape from Sudan conflict
Rania Mukhtar is still processing her recent trip to Sudan, which was interrupted by the outbreak of military conflict between the Sudanese army and the paramilitary Rapid Support Forces.
-
Most-read stories of the week: Ager Hasan found guilty, Cambridge woman climbs Everest, fireworks arrest
Ager Hasan being found guilty of second-degree murder, a Cambridge woman climbing Mount Everest, and free tuition for some First Nations students round out the most-read stories of the week.
-
Engaged couple shot dead fleeing landlord after house dispute near Hamilton, Ont., police say
A 'truly innocent' engaged couple was shot dead while attempting to flee their attacker outside their home after a landlord-tenant dispute escalated on Saturday night, according to police.