Experience Regina admits aspects of tourism campaign were 'offensive or inappropriate'
Regina's city-funded tourism organization says it will be "stringent" when planning future campaigns after its latest effort prompted a backlash online.
Experience Regina tried to tap into some of the more unsavory attempts at humour involving the city's name — namely the fact it rhymes with vagina.
In a statement posted to Twitter, the organization said it has now removed "all content that is offensive or inappropriate."
The move comes after slogans such as "show us your Regina" and "the city that rhymes with fun" fell flat with many residents.
"We are committed to involving more diverse stakeholder groups in our decision-making process to ensure our messaging is always inclusive," the statement said.
The organization also pledged to ensure all aspects of its brand align with the standards of the community.
The statement was signed by Experience Regina's CEO Tim Reid along with the organization's vice president Tara Osipoff and "the Experience Regina team."
Amid the initial uproar surrounding the campaign, Reid tweeted an apology on Sunday, saying "it was clear that we fell short of what is expected from our amazing community."
Previously known as Tourism Regina, the organization rebranded last week as Experience Regina, a name inspired by a viral mock-tourism YouTube video posted in 2008.
The controversial tourism campaign was launched as part of its makeover.
The organization has not yet responded to CTV News' interview requests.
CTVNews.ca Top Stories
Unemployment rate ticks higher in May for first time in 9 months: StatCan
Canada's jobless rate ticked higher to 5.2 per cent in May, marking the first increase since August 2022 as economists have been watching for any sign of a softening labour market.
2-year-old girl dead after going missing near Canmore, Alta., campground
A two-year-old girl who went missing from Canmore's Bow River Campground on Thursday afternoon has died.
Bernardo's prison transfer 'slap in the face' for victims' families, Tori Stafford's father says
The father of Tori Stafford, an Ontario girl who was murdered in 2009, says the latest decision to transfer convicted killer Paul Bernardo to a medium-security prison is a 'slap in the face' to all murder victims' families.
'That hurt has been extended': Indigenous leaders in Manitoba share displeasure of Queen Elizabeth II statue being back up
Two years after two statues were knocked down and damaged at the Manitoba Legislature, one is now back up and Indigenous leaders are upset by the decision.
Trump charged over classified documents in 1st federal indictment of an ex-president
Donald Trump said Thursday that he was indicted for mishandling classified documents at his Florida estate, a remarkable development that makes him the first former president in U.S. history to face criminal charges by the federal government that he once oversaw.
Ottawa girl set to become the youngest university graduate in Canadian history
Anthaea-Grace Patricia Dennis is not your typical 12-year-old. She is a child prodigy who's about to become the youngest Canadian to ever graduate from university.
A little white pill, Captagon, gives Syria's Assad a strong tool in winning over Arab states
A little white pill has given Syrian President Bashar Assad powerful leverage with his Arab neighbours, who have been willing to bring him out of pariah status in hopes he will stop the flow of highly addictive Captagon amphetamines out of Syria.
Largest ruby ever to come to auction sells for record-breaking US$34.8 million
A 55.22-carat ruby has become both the largest and most valuable gem of its kind ever to sell at auction, netting US$34.8 million on Thursday.
Poor air quality from fires expected to continue for at least a couple days
Smoke and flames continue to engulf much of Canada, with Alberta imposing new evacuation orders, Manitoba bracing for heavy, lightning-generating thunderstorms and high wildfire risks and poor air quality from coast to coast.
Saskatoon
-
'Men like to strike women': Judge slams culture of domestic violence in Sask. during murder sentencing
A man who killed his ex-wife’s cousin will spend life in prison with no chance of parole for 15 years, a judge decided on Thursday at Saskatoon’s Court of King’s Bench.
-
Sask. man who endured school abuse says compensation denied over technicality
A man who suffered years of abuse at a day school on Poundmaker Cree Nation says he had his compensation claim rejected on a technicality.
-
Unemployment rate ticks higher in May for first time in 9 months: StatCan
Canada's jobless rate ticked higher to 5.2 per cent in May, marking the first increase since August 2022 as economists have been watching for any sign of a softening labour market.
Winnipeg
-
'That hurt has been extended': Indigenous leaders in Manitoba share displeasure of Queen Elizabeth II statue being back up
Two years after two statues were knocked down and damaged at the Manitoba Legislature, one is now back up and Indigenous leaders are upset by the decision.
-
Trump charged over classified documents in 1st federal indictment of an ex-president
Donald Trump said Thursday that he was indicted for mishandling classified documents at his Florida estate, a remarkable development that makes him the first former president in U.S. history to face criminal charges by the federal government that he once oversaw.
-
Rock blasting to cause delays on Trans-Canada Highway
Manitobans are being warned to expect delays on the Trans-Canada Highway beginning next week due to rock blasting.
Calgary
-
2-year-old girl dead after going missing near Canmore, Alta., campground
A two-year-old girl who went missing from Canmore's Bow River Campground on Thursday afternoon has died.
-
Body of Calgary worker, buried in trench, recovered
Investigations are ongoing after a man, working on a sewer line in northwest Calgary, died after he was buried in a trench.
-
Alberta premier, fresh off election victory, set to announce new cabinet team
Alberta Premier Danielle Smith is expected to name her new cabinet today, coming off her United Conservative Party’s election win last month.
Edmonton
-
Alberta premier, fresh off election victory, set to announce new cabinet team
Alberta Premier Danielle Smith is expected to name her new cabinet today, coming off her United Conservative Party’s election win last month.
-
Coventry Homes ‘severs' ties with co-owner facing sexual assault charge; 5 women sue company
Five women are suing homebuilder Coventry Homes, after a now-former official at the company was charged with sexual assault.
-
2-year-old girl dead after going missing near Canmore, Alta., campground
A two-year-old girl who went missing from Canmore's Bow River Campground on Thursday afternoon has died.
Toronto
-
Woman warns Ontario drivers after getting caught up in licence plate cloning scam
An Ontario woman was surprised to find out her licence plate was duplicated by another driver after multiple Highway 407 bills landed in her mailbox.
-
2 arrests made in distraction-style thefts involving elderly people in Vaughan
Two people have been arrested in connection with several distraction-style thefts targeting elderly people in Vaughan.
-
Video captures bus plowing into stopped traffic in deadly Mississauga, Ont. crash
Video has surfaced showing a Mississauga, Ont. transit bus plowing into stopped traffic in a crash that left one person dead and at least eight injured on Thursday morning.
Ottawa
-
Ottawa girl set to become the youngest university graduate in Canadian history
Anthaea-Grace Patricia Dennis is not your typical 12-year-old. She is a child prodigy who's about to become the youngest Canadian to ever graduate from university.
-
Unemployment rate ticks higher in May for first time in 9 months: StatCan
Canada's jobless rate ticked higher to 5.2 per cent in May, marking the first increase since August 2022 as economists have been watching for any sign of a softening labour market.
-
Air quality remains low risk in the capital, with sun in the forecast
Air quality remains low risk in the capital, with sun in the forecast
Vancouver
-
Arson charges laid after 2 fires allegedly set in span of 12 hours: Surrey RCMP
A man who allegedly set two fires in Surrey in the span of 12 hours has been charged, according to Mounties.
-
Northeastern B.C. community of 2,400 ordered to evacuate due to wildfire
Tumbler Ridge, a community with a population of 2,400 in northeastern B.C., has been ordered to evacuate Thursday due to the danger posed by an encroaching wildfire.
-
'Blame to go around': BC United accepts role in Surrey hospital crisis while pledging investment
A day after the NDP government presented its 30-point plan to address the crisis at Surrey Memorial Hospital, the official Opposition is pledging to build a tower, while acknowledging their role in the situation.
Montreal
-
Quebec wildfire situation 'stable' for coming days; evacuees stuck until next week
Quebec's precarious wildfire situation is expected to remain stable over the next 48 hours but residents displaced by the raging forest fires likely won't be able to return home until early next week, Premier Francois Legault said Thursday.
-
Man accused of Claudia Iacono killing was arrested the next day in Ontario on drug charges
An Ontario man charged Wednesday with first-degree murder in the death of Claudia Iacono, the daughter-in-law of the late Montreal Mafia associate Moreno Gallo, was arrested the day after the killing in Ontario on unrelated drug charges, public records show.
-
Cases of Lyme disease rebound in Quebec after 2020 slowdown
Lyme disease in Quebec was back on the rise in 2021, following a brief slowdown in 2020. Of the 650 cases of Lyme disease acquired in Quebec, Estrie was again the most affected region. With 452 cases, it accounts for nearly 70 per cent of all infections in the province.
Vancouver Island
-
Port Alberni wildfire rages on with no timeline to reopen crucial highway
The mayor of Port Alberni says she does not expect the highway to reopen for several days at least, and she is asking the province to open more forestry roads to truck in much-needed supplies to communities west of the wildfire.
-
Grizzly bear photographed on Vancouver Island in rare sighting
The B.C. Conservation Officer Service (COS) is warning residents of a grizzly bear that's been spotted in the Port McNeill area of Vancouver Island.
-
Serious crash blocks major street into downtown Victoria
Two people were taken to hospital following a serious collision on Blanshard Street just outside of downtown Victoria.
Atlantic
-
Striking Halifax-area school support workers return to bargaining table
Striking school support workers in the Halifax-area are heading back to the bargaining table after nearly a month on the picket line.
-
Halifax says more residents can return home Friday after wildfires
The Halifax Regional Municipality says it will announce Thursday when more residents can return to their homes in communities impacted by the Tantallon wildfires.
-
Higgs government faces caucus revolt over changes to LGBTQ school policy in N.B.
New Brunswick students under the age of 16 who identify as trans and non-binary won't be able to officially change their names or pronouns in school without parental consent.
Northern Ontario
-
Northern Ont. wildfire update, highway closure expanded
The number of active wildfires in northern Ontario has grown, but more of them are under control as the fight continues. Here is what you need to know.
-
Woman warns Ontario drivers after getting caught up in licence plate cloning scam
An Ontario woman was surprised to find out her licence plate was duplicated by another driver after multiple Highway 407 bills landed in her mailbox.
-
2-year-old girl dead after going missing near Canmore, Alta., campground
A two-year-old girl who went missing from Canmore's Bow River Campground on Thursday afternoon has died.
Kitchener
-
Air quality statement lifted in Waterloo-Wellington
The special air quality statement in place in Waterloo region and Wellington County since Monday has been lifted.
-
Six Nations’ Brandon Montour flew home for son's birth between playoff games
Scoring the opening goal of game three of the Stanley Cup finals wasn’t the only celebration Florida Panthers defenceman Brandon Montour was a part of this week.
-
Waterloo region and Woodstock police arrest four people, seize drugs, cash, and cars
A joint investigation between police in Waterloo region and Woodstock has led to the seizure of hundreds of thousands of dollars’ worth of drugs, cash, and cars, as well as four people being arrested.