Experience Regina admits aspects of tourism campaign were 'offensive or inappropriate'
Regina's city-funded tourism organization says it will be "stringent" when planning future campaigns after its latest effort prompted a backlash online.
Experience Regina tried to tap into some of the more unsavory attempts at humour involving the city's name — namely the fact it rhymes with vagina.
In a statement posted to Twitter, the organization said it has now removed "all content that is offensive or inappropriate."
The move comes after slogans such as "show us your Regina" and "the city that rhymes with fun" fell flat with many residents.
"We are committed to involving more diverse stakeholder groups in our decision-making process to ensure our messaging is always inclusive," the statement said.
The organization also pledged to ensure all aspects of its brand align with the standards of the community.
The statement was signed by Experience Regina's CEO Tim Reid along with the organization's vice president Tara Osipoff and "the Experience Regina team."
Amid the initial uproar surrounding the campaign, Reid tweeted an apology on Sunday, saying "it was clear that we fell short of what is expected from our amazing community."
Previously known as Tourism Regina, the organization rebranded last week as Experience Regina, a name inspired by a viral mock-tourism YouTube video posted in 2008.
The controversial tourism campaign was launched as part of its makeover.
The organization has not yet responded to CTV News' interview requests.
CTVNews.ca Top Stories
Antipsychotic drugs use increased in Canadian long-term care homes, pointing to possible quality-of-care issues: study
New study finds increase in antipsychotic drugs use in long-term care homes across Canada, despite no significant increase in behavioural symptoms – something that may expose a potential area of concern for quality of care, researchers say.
More than 5,000 new species discovered at future deep-sea mining site in Pacific Ocean
More than 5,000 new species have been discovered at an expansive future deep-sea mining site in the Pacific Ocean.
Here's what Nova Scotia's wildfires look like from outer space
Photos released by NASA taken from International Space Station show the immense scale of the wildfires in Nova Scotia, with billowing smoke engulfing the landscape.
Notorious serial killer Paul Bernardo moved to medium-security prison in Quebec
Notorious serial rapist and killer Paul Bernardo was moved to a medium-security prison in Quebec this week.
Special rapporteur David Johnston’s office hired crisis communications firm Navigator
Special rapporteur David Johnston has hired crisis communications firm Navigator, his office confirmed on Friday.
Air Canada should face more consequences after two disruptions in a week, consumer advocate says
An airline consumer advocate says Air Canada should face tougher consequences for stranding passengers after two disruptions in a week.
Canada's 'unprecedented' fire season linked to climate change, will be the new normal: scientists
At the moment, wildfires are burning across six provinces and one territory in Canada — and they’re still spreading in what’s being called an unprecedented fire season. While firefighters work tirelessly to battle the merciless flames and prevent further destruction, scientists say the wildfires are linked to climate change and that this will be the new normal.
'Utterly disgusting': Canadian Army sergeant fined for 'anti-Jewish' comments
A 38-year-old sergeant in the Canadian Army was fined $3,000 and issued a severe reprimand after he made what a military judge described as 'utterly disgusting' anti-Jewish comments while conducting an infantry training course in 2021.
Experts warn of 'rapid' growth of IBD as number of Canadians diagnosed set to reach 470K by 2035
The number of people in Canada with inflammatory bowel disease is increasing rapidly and is expected to grow to 470,000 by 2035, according to a new report from Crohn's and Colitis Canada.
Saskatoon
-
Saskatoon students say high school is censoring Pride week
Students at a Catholic school in Saskatoon say their high school is restricting and censoring Pride week celebrations.
-
Woman pleads guilty to Prince Albert community centre arson
A woman has pleaded guilty to starting a fire that burned down a Prince Albert community centre.
-
'I feel lucky to be around': Saskatoon shoe store celebrates 40 years on Broadway
For 40 years, Saskatchewan residents have been bringing their shoes into Broadway Shoe Repair for a fix or in search of a new pair of shoes.
Winnipeg
-
Crash and possible assault put school into hold and secure
A school in Winnipeg was placed into a hold and secure after a reported crash and possible assault in the area.
-
'An 1896 solution for a 2023 problem': The upcoming vote to allow religious instruction at a St. James school
An upcoming by-law vote about religious instruction is causing conflict in the St. James-Assiniboia School Division (SJASD).
-
Experts say these are the red flags to look out for when buying a flipped house
A Winnipeg man who bought a flipped home two years ago says some hidden problems have bubbled up to the surface – in some cases quite literally.
Calgary
-
Lucky duckies saved after falling down Calgary storm drain
Eight fuzzy ducklings were rescued from a precarious situation on Friday, thanks to Calgary police and workers from the City of Calgary.
-
Moraine Lake mandatory shuttle access starts up
It's the start of a new season at Moraine Lake and for the first time, you will have to take a shuttle bus to access the famous landmark -- no matter how early you're willing to show up.
-
Boil water advisory in effect for 3 Calgary communities
Three southwest Calgary communities are under a boil water advisory due to a watermain break Thursday afternoon at a nearby construction site.
Edmonton
-
'The biggest cheerleaders': Dedicated group help keep Ryan Shtuka's story alive five years later
Brought together by kindness and heartbreak, a group of women is helping an Alberta mother make sure her missing son is never forgotten.
-
Edmonton teen bystander shot in downtown shooting during 'altercation': police
A teen bystander was shot during an altercation outside the Edmonton Convention Centre Thursday evening, police say.
-
Child killed in pedestrian collision in Grande Prairie Friday: RCMP
A child is dead after being hit by a trailer in Grande Prairie on Friday.
Toronto
-
Suspects arrested in near-deadly Kennedy Station stabbing between 12 and 15 years old
Toronto police say the five suspects involved in a stabbing at Kennedy Station Friday night that left a man in critical condition are between the ages of 12 and 15 years old.
-
Notorious serial killer Paul Bernardo moved to medium-security prison in Quebec
Notorious serial rapist and killer Paul Bernardo was moved to a medium-security prison in Quebec this week.
-
DOWN THE BALLOT: 5 mayoral candidates you might not know yet
In a crowded mayoral election, featuring more than 100 candidates, it’s been easy for lesser known politicians to get lost in the scuffle.
Ottawa
-
Grocery bills could warn of a future recession
Some Canadian shoppers have pulled back on their grocery spending, and are now working harder to find more deals to save.
-
Doors Open Ottawa opens the doors to 90 buildings this weekend
The 21st annual Doors Open Ottawa is Saturday and Sunday, giving people a chance to look inside buildings and facilities across Ottawa.
-
Eastern Ontario baseball league could strike out amid umpire shortage
As baseball leagues get underway across Ontario, many are struggling to find umpires. Hundreds of umpires are needed, and even large tournaments are calling in replacements from out of province.
Vancouver
-
'Quite frustrating': B.C. man still waiting for EV ordered in 2020
A B.C. man who put a deposit down on an electric vehicle in 2020 is still waiting to learn when it will arrive.
-
Dry conditions prompt wildfire, drought concerns in B.C.
There is little relief for British Columbia's wildfire fight in the immediate forecast.
-
Fiery ultralight plane crash in Surrey seriously injures one person
One person has been taken to hospital with serious injuries after an ultralight aircraft crashed and caught on fire in Surrey Friday afternoon.
Montreal
-
Man discovered fatally shot in downtown apartment: Montreal police
Police are investigating the "suspicious death" of a man discovered shot dead in downtown Montreal Saturday. According to the SPVM, a man was found around 7:50 a.m. inside an apartment on Saint-Catherine and Beaudry Streets, in Montreal's Gay Village.
-
Bill 96: New rules for accessing English services in Quebec could change, says minister
Parts of Quebec's controversial language law that took effect Thursday could still be tweaked, according to the minister responsible for the French language.
-
Cyclist in his 50s fatally hit by car in Brossard
A cyclist died Friday evening after he was hit by a car in Brossard, on Montreal's South Shore. The incident occurred just after 8:00 p.m. on Taschereau Boulevard, near the intersection with De Rome Boulevard.
Vancouver Island
-
Oak Bay Tea Party returns for 61st year
The Oak Bay Tea Party is returning to Willows Beach for its 61st year this weekend.
-
Wildfire burning out of control near Sayward, B.C., surpasses 200 hectares
A wildfire burning out of control on northern Vancouver Island is now estimated to cover 208 hectares, or just over two square kilometres, provincial wildfire officials said Friday.
-
'Utterly disgusting': Canadian Army sergeant fined for 'anti-Jewish' comments
A 38-year-old sergeant in the Canadian Army was fined $3,000 and issued a severe reprimand after he made what a military judge described as 'utterly disgusting' anti-Jewish comments while conducting an infantry training course in 2021.
Atlantic
-
Rain brings much-needed relief to firefighters battling Halifax-area wildfires
Officials in Nova Scotia say the Halifax-area wildfire that forced thousands of residents from their homes over the past week is now considered held.
-
City of St. John's charges 70-year-old woman for feeding pigeons in her backyard
A Newfoundland woman says her 70-year-old mother is facing a $5,000 fine for feeding pigeons in her backyard in downtown St. John's.
-
N.S. wildfire evacuees find comfort in one another and the generosity of their community
Evacuees at the Sandy Wickens Memorial Arena in Barrington, N.S., are out of the fire zone but now face their own battle — how to cope with so much uncertainty, and what lies ahead.
Northern Ontario
-
Here's what Nova Scotia's wildfires look like from outer space
Photos released by NASA taken from International Space Station show the immense scale of the wildfires in Nova Scotia, with billowing smoke engulfing the landscape.
-
Three charged in northern Ont. for having campfire during fire ban
Three people have been charged this week after having campfires during the fire ban and one person could be fined up to $25,000 or face jail time.
-
Antipsychotic drugs use increased in Canadian long-term care homes, pointing to possible quality-of-care issues: study
New study finds increase in antipsychotic drugs use in long-term care homes across Canada, despite no significant increase in behavioural symptoms – something that may expose a potential area of concern for quality of care, researchers say.
Kitchener
-
Woman airlifted after crash near Wallenstein
A woman in her 80s has been rushed to hospital with critical injuries after a crash near Wallenstein, according to Ornge Air Ambulance.
-
Ont. seniors’ home adopts pair of ducklings for animal therapy program
A long-term care home in Fergus, Ont. has adopted two ducklings as part of an animal therapy program to give its residents a sense of purpose.
-
Family escapes from burning Cambridge home, two cats killed in fire
A family of three is safe after they escaped a fire at their Cambridge home. Neighbours described the flames as "unbelievable."