Sask. government considers rebranding Crown corporation logos
The Government of Saskatchewan is considering rebranding the logos associated with its Crown corporations.
Crown corporation logos are familiar symbols to Saskatchewan residents. The signs have been around for decades. The government is considering new corporate colours and logos for the Crowns. In a
“If there is an opportunity to strengthen and align those services through branding we would consider moving forward with such an initiative,” the government said in a written statement
The changes could mean spending millions of dollars replacing signs and applying new decals to trucks.
The NDP opposition believes this would be a waste of money.
“That’s not where we should be spending Crown money right now. We’ve got blackouts over and over again. We need to change to more renewable energy. We need accessible high-quality internet,” NDP leader Rya Meili said.
Eight years ago, the provincial government rebranded, shedding the familiar wheat sheaf for a rectangle which is the shape of the province on the map. It chose green and yellow as the colours, which match the Saskatchewan flag. The NDP said it also matches the colours of the Saskatchewan Party.
“They rebranded all the province’s logos to look like their party’s logo. They stole our province’s name for their party,” Meili said.
The government said rebranding is at the exploratory stage and that if rebranding proceeds, it would be structured in a way that minimizes cost.
CTVNews.ca Top Stories
Breast cancer screening should start at age 40, Canadian Cancer Society says
The Canadian Cancer Society says all provinces and territories should lower the starting age for breast cancer screening to 40.
DEVELOPING Live updates as Stormy Daniels testifies at Trump hush money trial
Adult film star Stormy Daniels is on the stand a second time Thursday as former U.S. president Donald Trump’s hush money case continues in Manhattan. Follow live updates here.
Ontario family receives massive hospital bill as part of LTC law, refuses to pay
A southwestern Ontario woman has received an $8,400 bill from a hospital in Windsor, Ont., after she refused to put her mother in a nursing home she hated -- and she says she has no intention of paying it.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
Ontario man frustrated after $3,500 paving job leaves driveway in shambles
An Ontario man considering having his driveway paved received a quote from a company for $7,000, but then, another paver in the neighbourhood knocked on his door and offered half that rate.
Why these immigrants to Canada say they're thinking about leaving, or have already moved on
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
Bank of Canada says financial system is stable, but risks remain
The Bank of Canada says the Canadian financial system is stable, but risks remain due to debt servicing costs among households and businesses and stretched valuations of financial assets.
BREAKING Sheldon Keefe out as head coach of Toronto Maple Leafs
The Toronto Maple Leafs have fired head coach Sheldon Keefe. The team made the announcement Thursday after the Original Six franchise lost to the Boston Bruins in seven games in the first round of the Stanley Cup playoffs.
RateMDs violates privacy of health professionals, class-action lawsuit claims
A lawsuit against RateMDs has been given the go-ahead by a B.C. Supreme Court judge who found the claim that the website violates the privacy rights of medical professionals is not 'bound to fail.'