'Bad taste in your mouth': Regina man mistakenly told he won $50K boat through Roll up the Rim
Chris Ross was pleasantly surprised when Tim Hortons sent him an email summarizing his ‘Roll up the Rim’ winnings for the season. The email highlighted that Ross had won a boat valued at over $50,000.
“I looked up the boat online and already started thinking in my head like how fun it would be and stuff,” he told CTV News
However, the excitement was short lived as Ross began hearing of others who had been mistakenly told they had won the same prize.
After calling the company, he was told to keep an eye on his inbox.
“Sure enough later in the day I got an email saying it was just a mishap. A mistake on their end, an error, and to please disregard that email,” Ross explained.
Turns out, Ross was one of several who had received false information regarding Roll Up The Rim winnings.
A statement from Tim Hortons read:
“We developed a Roll Up To Win recap email message with the best intentions of giving our guests a fun overview of their 2024 play history. Unfortunately there was a human error that resulted in some guests receiving some incorrect information in their recap message.”
CTV News spoke with the Executive Director of the Consumer Council of Canada, Ken Whitehurst, who explained that since switching from rolling up the physical rim of a coffee cup to an online system – there’s been a disconnect between customers and the franchise.
“It is notable that so many consumers see their business with Tim Hortons as a relationship. The rewards aren’t seen as so much as just a windfall as a feature of a larger relationship paid for through their purchases,” he said.
“Quite obviously, they don’t see this program as just a gift, accidentally miss delivered. Tim’s has fostered this level of relationship itself. It had an ‘analog’ model for doing this in the past that clearly worked better.”
Tim Hortons corrected the mistake by emailing customers and explaining that there was an error. However, for Ross, it’s put a damper on his daily coffee run.
“At the end of the day, I feel like there’s gotta be some resolution right? Because you know, to get your hopes up and to give something to you and then take it away it just doesn’t feel good about the brand, ya know?” Ross expressed.
“Makes the coffee taste … [well] it puts a bad taste in your mouth.”
As for what’s next, Ross said he’ll likely be heading to a competitor for the foreseeable future.
CTVNews.ca Top Stories
Trump confronts repeated boos during raucous Libertarian convention speech
Donald Trump was booed repeatedly while addressing Saturday night’s Libertarian Party National Convention.
This type of screen time has the worst effect on kids: experts
According to some experts, there is one type of screen time that is continuously excessive, and it's having a severe effect on our children.
Family of toddler found dead at small-town Ont. daycare no closer to answers after year of investigation
A year has passed since two-year-old Vienna Irwin was found on the property of a home-based daycare in small-town Ontario, but her family says they are no closer to answers of what happened that day.
Grayson Murray, two-time PGA Tour winner, dead at 30
Two-time PGA Tour winner Grayson Murray died Saturday morning at age 30, one day after he withdrew from the Charles Schwab Cup Challenge at Colonial.
Humboldt Broncos crash victims and families react to decision to deport truck driver
The family of one of the victims of the Humboldt Broncos bus crash in 2018 says they are 'thankful' for a decision by a Calgary immigration board to deport the driver of the truck involved.
Fatal plane crash reported near Squamish, B.C.
The Transportation Safety Board of Canada has confirmed it is working with local Mounties and the BC Coroners Service after a plane crash near Squamish, B.C. Friday night.
'God forgives but we don’t': Loud outburst from stabbing victim’s family during sentencing hearing
An emotional outburst in a London, Ont. courtroom Friday disrupted the sentencing hearing of a woman who pleaded guilty for her part in the death of 29-year-old Mohammed Abdallah.
Three dead after vehicle plunged down a 100-foot embankment in Shediac, N.B.
Three people have died after a vehicle veered off the road in Shediac N.B., Friday morning.
Appeal denied for Edmonton soldier accused of trying to kill her 3 children
An Edmonton woman found guilty of trying to kill her three children has been denied an appeal.