Experience Regina apologizes following criticism over 'offensive' slogans
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
CTVNews.ca Top Stories
BREAKING King Charles' cancer treatment progressing well, says Buckingham Palace
King Charles III’s doctors are 'sufficiently pleased' with his cancer treatment and he is expected to return to public-facing duties, Buckingham Palace announced on Friday.
BREAKING Orca calf that was trapped in B.C. lagoon for weeks swims free
An orca whale calf that has been stranded in a B.C. lagoon for weeks after her pregnant mother died swam out on her own early Friday morning.
'Unacceptable': Trudeau reacts after AFN chief says headdress taken from plane cabin
After the Assembly of First Nations' national chief said her headdress was taken from an airplane cabin this week, Prime Minister Justin Trudeau called the incident 'unacceptable' and a 'mistake' on the part of Air Canada.
DEVELOPING Bird flu outbreaks: WHO weighs in on public health risk
The current overall public health risk posed by the H5N1 bird flu virus is low, the World Health Organization said on Friday, but urged countries to stay alert for cases of animal-to-human transmission.
Sophie Gregoire Trudeau on navigating post-political life, co-parenting and freedom
Sophie Gregoire Trudeau says there is 'still so much love' between her and Prime Minister Justin Trudeau, as they navigate their post-separation relationship co-parenting their three children.
Regina police officer injured after being accidentally shot by fellow officer's gun
An investigation is underway after a Regina police officer was accidentally shot by a fellow officer’s gun during the search of a house early Friday morning.
From faulty kids' cribs to flammable kids' bathrobes, here are the recalls of the week
Health Canada issued recalls for various items this week, including kids’ bathrobes, cribs and henna cones.
Taylor Swift dons Montreal designer's dress in 'Fortnight' video
A pair of Montreal designers' work has now been viewed over 41 million times. Taylor Swift dons a Victorian throwback black gown in her latest music video, 'Fortnight', designed by UNTTLD due Simon Belanger and Jose Manuel Saint-Jacques.
Island near Mull of Kintyre for sale for US$3.1 million
An idyllic 453-acre private island is up for sale off the west coast of Scotland and it comes with sandy beaches, puffins galore, seven houses, a pub, a helipad and a flock of black-faced sheep.