Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina apologizes following criticism over 'offensive' slogans
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
Some residents of Saskatchewan's capital city have been vocal with their disapproval of Tourism Regina's latest rebrand, prompting an apology from the organization.
Tourism Regina, now named ‘Experience Regina’ as of March 16, is seeking to own a crude joke that has followed the Queen City for many years.
The joke, of course, being that “Regina” sounds a little like “vagina.”
The phrase ‘Experience Regina’ originally stemmed from a 2008 viral hit on YouTube.
The video featured a slideshow of Regina related google image results and a synth-wave score, seemingly posing as a low-budget tourism promotion film.
The song’s only lyrics aside from some spoken dialogue? ‘Experience Regina’ for two minutes and twenty-seven seconds.
With almost 700,000 views to date, the video has kept popping up. Popularized by everything from TSN to Jimmy Fallon in the 14 years since its release.
“Our City has been living this brand for a while now, and we thought it was time to own it,” a tweet from Experience Regina read.
However, not all residents in the Queen City are entirely okay with the change, claiming that other associated slogans with the campaign such as ‘Show us your Regina’ and “The City that Rhymes with Fun” are inappropriate.
Rebranding to #experienceregina to appeal to some Regina residents' self-deprecating humour about how poorly they view their own city is definitely an odd choice for a tourism agency. Reinforcing the narrative Saskatchewan is full trashy, misogynist hicks seems counter productive
Tourism Regina rebranded itself “Experience Regina” @experiencereg with the tagline “The City That Rhymes With Fun”. Exactly what kind of tourists, businesses and residents are they hoping to attract? https://t.co/R8oMFcOD5R
Come to my daughter’s elementary school and explain, in a general assembly, why “Regina” rhymes with “fun” and how the kids can “make Regina sexy.” Have them pose for a photo to “show you their Regina” after. #seeyqr#experienceregina
Once you notice it, it's hard to imagine this made onto the internet. As Experience Regina's inaugural public engagement campaign no less. pic.twitter.com/oiDFjsjozh
However, with the criticism, came messages of support for the overall change in tactics for tourism in the Queen City.
This is well done, @ExpRegina. A fresh approach to tourism advertising that leverages a joke and showcases some of recreational and entertainment gems that makes YQR, despite everything else, a great city to visit and to live in.
In a post following the announcement, Mayor Sandra Masters called the new branding “fun, genuine, and bold.”
“Its realigned vision focuses on playing where we excel, and leaning in so that we can seize every opportunity that comes our way and build a stronger tourism economy," the post read.
"I can't wait to see this new brand in action. Thank you to the Experience Regina team for your leadership, passion, and commitment to encouraging the world to experience our city.”
'WE APOLOGIZE'
In response to the criticism, Tim Reid, CEO of Experience Regina, released a statement Sunday afternoon, thanking community members for their feedback and apologizing for any negative impacts caused by some of the slogans.
"Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better," the statement read.
"There was such positive feedback around Experience Regina; however, it was clear that we fell short of what is expected from our amazing community with some of the slogans that we used. Regardless of our intent, the impact is valid and for that we apologize."
Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better.
The prosecutor leading an investigation into a horrific knife attack in a French Alpine town says four children aged between 22 months and 3 years suffered life-threatening wounds and that two adults also were injured.
The hot, dry conditions that are fuelling wildfires countrywide are just the beginning of what summer could look like in Canada this year, according to Environment Canada senior climatologist Dave Phillips.
The battle against hundreds of wildfires continues, as almost every jurisdiction in Canada remains under either heat or air quality warnings from the federal government. The day after what was supposed to be national Clean Air Day, dozens of alerts remain in place for unseasonable heat or smoky air quality.
Norwegian officials said the smoke from Canadian wildfires that has enveloped parts of the U.S. and Canada in a thick haze is expected to pour into Norway on Thursday.
New Brunswick students under the age of 16 who identify as trans and non-binary won't be able to officially change their names or pronouns in school without parental consent.
Pat Robertson, a religious broadcaster who turned a tiny Virginia station into the global Christian Broadcasting Network, tried a run for president and helped make religion central to Republican Party politics in America through his Christian Coalition, has died.
An official recommendation to wear a mask to protect yourself from wildfire smoke is being echoed by health experts as plumes of smoke make their way across parts of Canada, causing poor air quality.
An official recommendation to wear a mask to protect yourself from wildfire smoke is being echoed by health experts as plumes of smoke make their way across parts of Canada, causing poor air quality.
The hot, dry conditions that are fuelling wildfires countrywide are just the beginning of what summer could look like in Canada this year, according to Environment Canada senior climatologist Dave Phillips.
The closure of Fort Gibraltar following the collapse of an elevated walkway that sent 16 students and one teacher to hospital has left some couples scrambling to find a place to get married.
Calgary city council has reconsidered its decision to vote against recommendations made by an expert panel to address the city’s housing affordability crisis.
Police say a man on a mobility scooter has life-altering injuries after he was struck by a vehicle in a northeast Calgary intersection on Wednesday evening.
Drivers are being asked to find another way or prepare for delays on the Henday this weekend, because crews need to close a bridge over the North Saskatchewan River.
The Archdiocese of Edmonton will spend $3.2 million on reconciliation initiatives with First Nations, Métis and Inuit people in the Alberta capital region.
Blue Jays pitcher Anthony Bass said he's "in a better place moving forward" after speaking with Pride Toronto's executive director in the wake of his social media post that supported anti-2SLGBTQ+ boycotts.
Smoke and haze from wildfires cleared over Ottawa-Gatineau on Thursday, allowing outdoor recreational programming and activities to resume. Officials warm the smoke and haze could return on Friday afternoon.
The Ottawa Real Estate Board says home sales were up six per cent in May 2023 compared to a year prior, marking the first year-over-year unit sales volume increase since early last year.
A human-caused wildfire on the Lower Mainland has grown to an estimated 800 hectares and continues to burn out of control Wednesday, according to the BC Wildfire Service.
Rental housing advocates interrupted an announcement by B.C.'s housing minister in Vancouver Wednesday morning to object to the provincial government's response to the affordability crisis.
An Ontario man has been charged with first-degree murder in the death of Claudia Iacono, the daughter-in-law of Mafia associate Moreno Gallo, after she was gunned down at the wheel of her car in Montreal last month.
The hot, dry conditions that are fuelling wildfires countrywide are just the beginning of what summer could look like in Canada this year, according to Environment Canada senior climatologist Dave Phillips.
The man in the spotlight during the first two years of the COVID-19 pandemic in Quebec, Dr. Horacio Arruda, has been appointed assistant deputy minister at the Ministry of Health and Social Services.
There's no end in sight for the closure of Highway 4 on Vancouver Island – the only highway leading to the communities of Port Alberni, Tofino and Ucluelet – due to a wildfire burning in the area.
Since the beginning of the pandemic, the Victoria Sexual Assault Centre has seen an increase in women, trans and gender-diverse survivors seeking support after experiencing sexualized violence.
A busload of high school students were finally heading home to Nanaimo on Wednesday after they were stranded by a raging wildfire that forced them to spend the night inside a Port Alberni high school.
New Brunswick students under the age of 16 who identify as trans and non-binary won't be able to officially change their names or pronouns in school without parental consent.
The Halifax Regional Municipality says it will announce Thursday when more residents can return to their homes in communities impacted by the Tantallon wildfires.
Irving Oil says it’s undertaking a “strategic review” with an eye to its future. In a release Wednesday, the company says it’s looking at a number of options, including the sale of its assets.
Romance scams have always been around, but they got worse during the pandemic, and fraudsters continue to use social media and dating sites to find victims.
There's high levels of air pollution in Waterloo region and Wellington County as smoke plumes from wildfires burning in Quebec and northeastern Ontario continue to blow into the region, Environment Canada says.
Kitchener is hosting a series of watch parties to cheer on basketball star Jamal Murray as his Denver Nuggets take on the Miami Heat in the NBA Finals.
Experience Regina's new logo. The tourism organization is facing criticism online, following the release of several associated slogans such as "The City That Rhymes With Fun" and "Show Us Your Regina." (Source: Experience Regina Twitter)
