Meet the TikTok creator behind a redesign of the Sask. licence plate
TikTok creator Ethan Craft said feedback has generally been positive about his concept for a reimagined Saskatchewan licence plate.
The concept video, posted to Craft’s account, “Ethan the License Plate Guy”, has more than 267,000 views as of March 20. His overall account has surpassed 300,000 followers and 13 million likes.
Craft told CTV News it was commenters who drove him to tackle a Saskatchewan plate makeover.
“There’s only two other jurisdictions on the entire continent that use licence plate designs older than Saskatchewan’s, it’s been 45 plus years of pretty much the same white and green with the wheat in the middle,” Craft said. “I finally tackled it and I’m happening to say 70 to 80 per cent of comments are to the tune of ‘I love it’, so that’s what I want to hear.”
“In my opinion, it might be time for a bit of facelift for the plate.”
Saskatchewan is not the first Canadian plate Craft has overhauled. He also tackled Ontario’s in Oct. 2022, along with multiple U.S. states.
“Lily in the centre, nice and colourful, which is unfortunately something a lot of Canadian plates don’t really do,” Craft said. “There’s also the yellow at the bottom, and the green kind of gradient above that from the flag.”
Unchanged in Craft’s concept: the slogan, “Land of Living Skies” and the font used for “Saskatchewan”.
According to Craft, a good license plate design has to be both colourful and functional.
“It has to be colourful and eye catching, but also legible. There’s been a million great designs over the years that when you’re ten feet away, it starts to blend in with the background colours,” Craft said. “
The final piece: what Craft calls “uniting symbols” of the region the plate represents that people can relate to.
Craft said he hasn’t had a plate go into the production stage so far. All of his qualifying factors are present in his pick for the best license plate in Canada: Nunavut.
(Photo source: Wikimedia)
To date, none of Craft’s designs have gone into production, but he’s open to the possibility.
“I would say that if SGI sees this and wants to take a stab at redesigning their 45 plus year old plate, I’m happy to work with them for free and I would love to see some version of my design go into production.”
The current design of the Saskatchewan licence plate was introduced in 1977, with an alteration made in 1998 to add “Land of Living Skies” and a new font for Saskatchewan.
CTVNews.ca Top Stories
Survey shows employees aren’t disconnecting from work on vacation
Although remote work has cleared the way for workplace flexibility, allowing employees to work in various locations (and climates), a new study suggests it’s taking a serious toll on work-life balance.
Increase in mosquitoes 'a trend' across Canada this year. Here's why
Mosquitoes have always been pesky, but this spring it seems the bloodsuckers are thirstier than ever, a trend one expert says is increasing.
Nova Scotians’ personal information stolen in global security breach: province
The Nova Scotia government says it is investigating the theft of personal information stolen through a global privacy breach to a third-party file transfer system the province was using.
Adult victim in Que. fishing incident that killed 4 children identified
Quebec provincial police (SQ) have identified the adult victim of a fishing incident that claimed five lives over the weekend, most of them children. Keven Girard, 37, was among a group of 11 people swept up by the tide late Friday night while fishing along the shore in Portneuf-sur-Mer, a village about 550 kilometres northeast of Montreal.
Uncertainty remains for Halifax-area evacuees as wildfire 100 per cent contained
A wildfire that tore through homes and businesses in the Halifax area is 100 per cent contained, but a historic fire in southwestern Nova Scotia remains out of control.
Canada sticking with 2050 net zero targets, but progress may come faster than expected, minister says
Natural Resources Minister Jonathan Wilkinson says the federal government is not ruling out finding ways to achieve net zero sooner than the existing 2050 goal, but would not say whether there would be a definitive commitment to move up the target.
Apple is expected to unveil a sleek, pricey headset. Is it the device VR has been looking for?
Apple appears poised to unveil a long-rumoured headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.
Ukrainian father rushes home after Russian airstrike to find 2-year-old daughter dead in rubble
A Ukrainian man rushed to his home outside the central city of Dnipro in hopes of rescuing his family, only to find his two-year-old daughter dead and wife seriously wounded as he helped pull them from the rubble of their apartment destroyed in one of Russia's latest airstrikes of the war, authorities reported Sunday.
Error in signalling system led to train crash that killed 275 people in India, official says
The derailment in eastern India that killed 275 people and injured hundreds was caused by an error in the electronic signalling system that led a train to wrongly change tracks and crash into a freight train, officials said Sunday.
Saskatoon
-
Saskatoon students say high school is censoring Pride week
Students at a Catholic school in Saskatoon say their high school is restricting and censoring Pride week celebrations.
-
Riders release 22 from roster, including veteran RB Kienan LaFrance
The Saskatchewan Roughriders have updated their roster following their 2-0 performance in the 2023 pre-season.
-
Canada sticking with 2050 net zero targets, but progress may come faster than expected, minister says
Natural Resources Minister Jonathan Wilkinson says the federal government is not ruling out finding ways to achieve net zero sooner than the existing 2050 goal, but would not say whether there would be a definitive commitment to move up the target.
Winnipeg
-
'Such a proud day': Red River Metis vote on historic modern-day treaty
It was a historic day in Manitoba. From across Canada, an estimated 4,000 Manitoba Metis Federation (MMF) citizens showed up in person or online for an extraordinary general assembly.
-
-
Calgary
-
Dog jog raises funds for Calgary Humane Society
It seemed like everyone and their dog was out Saturday at North Glenmore Park.
-
Children learn market economics at Calgary bazaar
Forget the old lemonade stand idea: some kid entrepreneurs are coming up with creative ways to learn the ropes of business and make some money at the same time.
-
Boil water advisory lifted for 3 Calgary communities
A boil water advisory was lifted for the southwest Calgary community of Silverado Saturday night, but remains in effect for the communities of Yorkville and Belmont.
Edmonton
-
Wildfire situation improving, Alberta no longer in state of emergency
Alberta is no longer under a provincial state of emergency.
-
Identity, not ideology, key to Alberta political divide, survey suggests
The internet memes starting meme-ing within days of Monday's Alberta provincial election and the comments reflect concerns that the province is becoming increasingly polarized.
-
'Some hugs and some paint': Local artists rally around painter after fire destroys artwork
A local artist is starting from scratch after a fire burnt down his garage with his supplies and artwork inside.
Toronto
-
Two suspects sought after woman sexually assaulted in downtown Toronto
Police have released images of two suspects who allegedly sexually assaulted a woman in downtown Toronto in April.
-
3 injured, 2 critically, after Caledon crash: paramedics
Two people have been rushed to a trauma centre in critical condition and a third person sustained serious injuries after a multi-vehicle collision in Caledon, paramedics confirm.
-
Police release images of suspects wanted in serious assault in Toronto's Entertainment District
Police say they are searching for two men wanted in connection with a serious assault in the city’s Entertainment District this weekend.
Ottawa
-
LIVE ON CTV OTTAWA
LIVE ON CTV OTTAWA | The 40th CHEO Telethon is underway
The 40th CHEO Telethon in on CTV Ottawa until 7 p.m. Last year's CHEO Telethon raised a record $11.8 million.
-
Minor injuries in crash on Hawthorne Road that led to power outage
A driver suffered minor injuries in crash on Hawthorne Road early Sunday that led to a power outage later in the morning.
-
Ottawa police investigating shots fired in Merivale area
Shots were fired on Kerry Crescent, near Clyde Avenue and Merivale Road, at around 1 a.m. Saturday.
Vancouver
-
Man drowns in North Vancouver lake
A 26-year-old man drowned in North Vancouver's Rice Lake Saturday afternoon.
-
June means trouble for B.C. wildfires with hot, dry forecast set to compound drought
Underlying drought, unseasonably warm temperatures last month and hot, dry conditions in the June forecast mean “the table has been set” for significant wildfire activity this summer, an official with the British Columbia Wildfire Service says.
-
Toddler nearly drowns in Cultus Lake
A young boy has been hospitalized after falling into Cultus Lake earlier this week.
Montreal
-
Adult victim in Que. fishing incident that killed 4 children identified
Quebec provincial police (SQ) have identified the adult victim of a fishing incident that claimed five lives over the weekend, most of them children. Keven Girard, 37, was among a group of 11 people swept up by the tide late Friday night while fishing along the shore in Portneuf-sur-Mer, a village about 550 kilometres northeast of Montreal.
-
Wildfires in western Quebec prompt thousands more evacuees to relocate
Wildfires in northwestern Quebec prompted thousands to evacuate the area over the weekend, as the number of blazes pushed past 140 and the military geared up to fight the encroaching flames -- even as that threat eased slightly Sunday on the North Shore.
-
Increase in mosquitoes 'a trend' across Canada this year. Here's why
Mosquitoes have always been pesky, but this spring it seems the bloodsuckers are thirstier than ever, a trend one expert says is increasing.
Vancouver Island
-
'We drop silver and you find it': Nanaimo silversmiths create treasure hunt on Vancouver Island
Two silversmiths from Nanaimo are hiding their hand-poured silver creations in local parks for people to go out and find.
-
Disease and climate change put pressure on bees and their keepers: apiary inspector
Without bees, there is no food, so keeping hives healthy is of utmost importance. That job is becoming more difficult thanks to an outbreak of disease and the effects of climate change.
-
Woman missing for over 2 weeks may be traveling across B.C.: Sidney RCMP
Mounties are seeking the public’s help to locate Nancy Wilde, who was last seen on May 17.
Atlantic
-
Shelburne County, N.S., gets much needed rainfall as wildfire continues
Shelburne County, N.S., received its first bout of rainfall since the record-breaking wildfire, which now covers approximately 250 square kilometres.
-
Nova Scotians’ personal information stolen in global security breach: province
The Nova Scotia government says it is investigating the theft of personal information stolen through a global privacy breach to a third-party file transfer system the province was using.
-
One person dies, two others in hospital after three-vehicle crash in Springfield, P.E.I.: RCMP
One person has died and two others are in hospital with serious injuries after a three-vehicle collision in Springfield, P.E.I.
Northern Ontario
-
48 active forest fires in northern Ontario, 31 in the northeast Sunday
The number of forest fires in northern Ontario continues to grow with a total of 48 active fires in the region, including 33 that are not yet under control. Only two months into the fire season and there have already been more than double the total number in 2022.
-
WATCH
WATCH | Wind turbine blaze 'contained' north of Goderich, Ont.
Todd Edginton could hardly believe his eyes when he looked out his back door to find a wind turbine on fire. He wasn’t alone, as people stopped just north of Goderich to see the spectacle unfold.
-
Four kids and one man drown after Quebec fishing accident: provincial police
A fishing excursion ended in tragedy on Saturday when four children died in a village in northeastern Quebec, provincial police said.
Kitchener
-
Multiple stations respond to Sunday morning fires in Wellington North
Wellington North Fire says around 60 firefighters from multiple stations were needed to knock down two early morning fires, which have caused estimated damages exceeding $1 million.
-
Fire at Kitchener business considered 'suspicious'
An early morning fire in the area of Madison Avenue and Mill Street in Kitchener is being treated as suspicious.
-
Increase in mosquitoes 'a trend' across Canada this year. Here's why
Mosquitoes have always been pesky, but this spring it seems the bloodsuckers are thirstier than ever, a trend one expert says is increasing.