Meet the TikTok creator behind a redesign of the Sask. licence plate
TikTok creator Ethan Craft said feedback has generally been positive about his concept for a reimagined Saskatchewan licence plate.
The concept video, posted to Craft’s account, “Ethan the License Plate Guy”, has more than 267,000 views as of March 20. His overall account has surpassed 300,000 followers and 13 million likes.
Craft told CTV News it was commenters who drove him to tackle a Saskatchewan plate makeover.
“There’s only two other jurisdictions on the entire continent that use licence plate designs older than Saskatchewan’s, it’s been 45 plus years of pretty much the same white and green with the wheat in the middle,” Craft said. “I finally tackled it and I’m happening to say 70 to 80 per cent of comments are to the tune of ‘I love it’, so that’s what I want to hear.”
“In my opinion, it might be time for a bit of facelift for the plate.”
Saskatchewan is not the first Canadian plate Craft has overhauled. He also tackled Ontario’s in Oct. 2022, along with multiple U.S. states.
“Lily in the centre, nice and colourful, which is unfortunately something a lot of Canadian plates don’t really do,” Craft said. “There’s also the yellow at the bottom, and the green kind of gradient above that from the flag.”
Unchanged in Craft’s concept: the slogan, “Land of Living Skies” and the font used for “Saskatchewan”.
According to Craft, a good license plate design has to be both colourful and functional.
“It has to be colourful and eye catching, but also legible. There’s been a million great designs over the years that when you’re ten feet away, it starts to blend in with the background colours,” Craft said. “
The final piece: what Craft calls “uniting symbols” of the region the plate represents that people can relate to.
Craft said he hasn’t had a plate go into the production stage so far. All of his qualifying factors are present in his pick for the best license plate in Canada: Nunavut.
(Photo source: Wikimedia)
To date, none of Craft’s designs have gone into production, but he’s open to the possibility.
“I would say that if SGI sees this and wants to take a stab at redesigning their 45 plus year old plate, I’m happy to work with them for free and I would love to see some version of my design go into production.”
The current design of the Saskatchewan licence plate was introduced in 1977, with an alteration made in 1998 to add “Land of Living Skies” and a new font for Saskatchewan.
CTVNews.ca Top Stories
More than 115 cases of eye damage reported in Ontario after solar eclipse
More than 115 people who viewed the solar eclipse in Ontario earlier this month experienced eye damage after the event, according to eye doctors in the province.
Toxic testing standoff: Family leaves house over air quality
A Sherwood Park family says their new house is uninhabitable. The McNaughton's say they were forced to leave the house after living there for only a week because contaminants inside made it difficult to breathe.
Decoy bear used to catch man who illegally killed a grizzly, B.C. conservation officers say
A man has been handed a lengthy hunting ban and fined thousands of dollars for illegally killing a grizzly bear, B.C. conservation officers say.
B.C. seeks ban on public drug use, dialing back decriminalization
The B.C. NDP has asked the federal government to recriminalize public drug use, marking a major shift in the province's approach to addressing the deadly overdose crisis.
OPP responds to apparent video of officer supporting anti-Trudeau government protestors
The Ontario Provincial Police (OPP) says it's investigating an interaction between a uniformed officer and anti-Trudeau government protestors after a video circulated on social media.
An emergency slide falls off a Delta Air Lines plane, forcing pilots to return to JFK in New York
An emergency slide fell off a Delta Air Lines jetliner shortly after takeoff Friday from New York, and pilots who felt a vibration in the plane circled back to land safely at JFK Airport.
Sophie Gregoire Trudeau on navigating post-political life, co-parenting and freedom
Sophie Gregoire Trudeau says there is 'still so much love' between her and Prime Minister Justin Trudeau, as they navigate their post-separation relationship co-parenting their three children.
Last letters of pioneering climber who died on Everest reveal dark side of mountaineering
George Mallory is renowned for being one of the first British mountaineers to attempt to scale the dizzying heights of Mount Everest during the 1920s. Nearly a century later, newly digitized letters shed light on Mallory’s hopes and fears about ascending Everest.
Loud boom in Hamilton caused by propane tank, police say
A loud explosion was heard across Hamilton on Friday after a propane tank was accidentally destroyed and detonated at a local scrap metal yard, police say.