Saskatchewan Roughriders apologize to fans for 'Girl Math' ad
The Saskatchewan Roughriders are apologizing for an email sent to season ticket holders that the club admits “missed the mark.”
The emailed ad publicized season tickets for the Riders’ upcoming season and referenced a popular social media trend that wasn’t well received.
“Girl math is when cheaper drinks = free drinks,” the email’s subject line read.
“Proficient in Girl Math. It’s Basically Free,” the message read in part.
"Take the stairs. Earn the seltzers" as well as "Literally the best excuse for cute matching outfits” were other phrases featured in the ad.
The term “Girl Math” has gained popularity on TikTok as a humorous way females use to justify spending habits.
The club issued a follow up email on Wednesday, apologizing for the ad.
“Yesterday the Saskatchewan Roughriders sent an email to members of the fan base that missed the mark,” the message read.
“We emailed them again [today] unequivocally apologizing for it.”
Many in the Riders’ fan base took to social media to call the ad “misogynistic,” saying it refers to toxic diet culture.
In a statement to CTV News, the club referred to the fact that its staff is 50 per cent women and went on to say that “the ‘girl math’ email was imagined, developed and deployed by women within our marketing team.”
The club went on to say it will use the experience as a learning opportunity to do better in the future.
With files from The Canadian Press.
Shopping Trends
The Shopping Trends team is independent of the journalists at CTV News. We may earn a commission when you use our links to shop. Read about us.
CTVNews.ca Top Stories
Joly touts 'private' diplomacy as Mexico criticizes Canada's culture, trade
Foreign Affairs Minister Mélanie Joly is not escalating a war of words with Mexico, after the Mexican president criticized Canada's culture and its framing of border issues.
Singh won't support Conservative non-confidence motion that uses his own words
NDP Leader Jagmeet Singh says he won't play Conservative Leader Pierre Poilievre's games by voting to bring down the government on an upcoming non-confidence motion.
Calgary man who drove U-Haul over wife sentenced to 15 years
A Calgary man who killed his wife in 2020 when he drove over her in a loaded U-Haul has been sentenced to 15 years behind bars.
Canada Post strike: Kids no longer need to mail their letters to Santa by the end of the week
Canada Post says it has removed the deadline for its Santa Claus letter program amid an ongoing national workers' strike that has halted mail delivery leading up to the holiday season.
Opposition leaders talk unity following Trudeau meeting about Trump, minister calls 51st state comment 'teasing'
The prime minister’s emergency meeting with opposition leaders on Tuesday appears to have bolstered a more united front against U.S. president-elect Donald Trump’s tariff threats.
Another case of 'zombie deer' disease confirmed in B.C.'s Kootenays
Health officials have confirmed a fourth case of chronic wasting disease in B.C.’s Kootenay region, prompting calls for a swift cull to prevent further spread.
Man severely injured saving his wife from a polar bear attack in the Far North
A man was severely injured Tuesday morning when he leaped onto a polar bear to protect his wife from being mauled in the Far North community of Fort Severn.
Video shows 'completely unprovoked' stranger attack in Vancouver, police say
Police in Vancouver are searching for witnesses after a seemingly random and unprovoked assault was captured on video in the city's downtown core.
South Korea lifts president's martial law decree after lawmakers vote against it
South Korean President Yoon Suk Yeol's government early Wednesday lifted the martial law he imposed during a tense night of political drama in which troops surrounded parliament and lawmakers voted to reject military rule.
Saskatoon
-
Major power outage hits much of Saskatoon's west side
A large power outage is affecting much of Saskatoon’s west side and portions of the east side of the city on Tuesday afternoon.
-
Saskatoon city council raises property taxes 4.96% next year
Saskatoon city councillors approved a municipal budget that will raise property taxes 4.96 per cent in 2025.
-
Winnipeg
-
Manitoba opening trade office in Washington, D.C.
The Manitoba government is opening a trade office in Washington, D.C., next year.
-
Every Winnipeg driver pulled over during checkstop program must give breath sample: police
Every driver pulled over in Winnipeg as part of the police’s annual festive season checkstop program will have to provide a breath sample.
-
Young Manitoba woman dies after medical emergency during dental appointment
The Manitoba Dental Association (MDA) said it is investigating a critical incident where a young woman from the Morden-Winkler area died following a dental appointment.
Edmonton
-
Ex-Alberta teacher convicted of sex crime involving child for 2nd time
Former Alberta teacher Brian Davison has been found guilty of one count of sexual exploitation in connection with an incident involving a child.
-
U of A team repurposes culinary device to improve frostbite injury outcomes
University of Alberta researchers have created a device they believe could significantly reduce the number of frostbite cases that end in amputation.
-
Man facing multiple charges in connection with shooting south of Edmonton
Charges have been laid in a shooting south of Edmonton more than three months ago.
Calgary
-
Person found dead in Taradale home with high CO levels: CFD
A person was found dead in a Taradale home where emergency crews discovered high levels of carbon monoxide.
-
Calgary man who drove U-Haul over wife sentenced to 15 years
A Calgary man who killed his wife in 2020 when he drove over her in a loaded U-Haul has been sentenced to 15 years behind bars.
-
Calgarians need to make more money to avoid homelessness than other Canadians: study
New research suggests Calgarians need to make more money than people in other major Canadian cities in order to keep their homes.
Lethbridge
-
Hurricanes add Yager, Unger in blockbuster deal with Warriors
The Lethbridge Hurricanes received forward Brayden Yager and goalie Jackson Unger from the Moose Jaw Warriors in an 11-asset blockbuster trade on Monday.
-
Raiders hand Hurricanes sixth loss in a row, winning 3-2 in Prince Albert
The Hurricanes ended November with a loss, dropping a 3-2 decision to the Raiders Saturday night in Prince Albert.
-
University of Lethbridge launches geospatial insitute
Geomatics research is about to take a step forward at the University of Lethbridge.
Toronto
-
Walking pneumonia cases in Ontario have nearly tripled since 2019: report
The number of walking pneumonia cases seen in Ontario this year is triple the amount of what was reported in 2019, before the COVID-19 pandemic.
-
Process around Ontario Place redevelopment was 'unfair' and didn't follow rules: AG
Ontario's auditor general is slamming the Ford government for failing to follow proper process around the redevelopment of Ontario Place, including a revelation that senior staff communicated directly with Therme Canada and other applicants while proposals were still being accepted.
-
Winter weather travel advisory: Toronto expected to see its first snowfall Wednesday
Toronto is expecting its first snowfall of the season this week. Environment Canada has issued a winter weather advisory for the city, advising of snow accumulations near five centimetres on Wednesday.
Ottawa
-
1 teen, 4 adults injured in crash involving school bus and vehicle in south Ottawa
Ottawa paramedics say five people were injured following a collision between a school bus and a van in south Ottawa.
-
Jewish pro-Palestinian protesters occupy Ottawa Parliament building
A group of Jewish-Canadian activists protesting Israel's ongoing armed offensive in Gaza have occupied a parliamentary building in Ottawa on Tuesday morning.
-
TRAVEL ADVISORY
TRAVEL ADVISORY Ottawa could receive up to 15 cm of snow this week
The first winter weather travel advisory of the season is in effect for Ottawa as the city's first dump of snow expected this week.
Montreal
-
Despite devastating poll, Quebec Premier Legault confident he’s here to stay
Despite a devastating poll, Premier François Legault is confident that he will lead the CAQ troops into the next electoral battle in two years' time.
-
Quebec doctors who refuse to stay in public system for 5 years face $200K fine per day
Quebec's health minister has tabled a bill that would force new doctors trained in the province to spend the first five years of their careers working in Quebec's public health network.
-
Quebec prisons on lockdown after correctional officer severely beaten
Quebec prisons were in lockdown on Tuesday after a correction officer at the Sorel-Tracy detention centre was attacked this week.
Vancouver
-
BC SPCA to rescue up to 30 stray cats from one Kamloops home
The BC SPCA is warning of the consequences of feeding stray cats after a person accidentally lured over 25 felines to their home in Kamloops, B.C.
-
BREAKING
BREAKING New Vancouver Art Gallery plan scrapped, board seeks new design
The Vancouver Art Gallery has decided to start all over again and shelve plans for a new nine-level tower made of wood and glass, CTV News has learned.
-
Taylor Swift fans flock to BC Place, days before Eras Tour lands in Vancouver
Security fencing is going up around BC Place stadium in preparation for the final days of Taylor Swift's Eras Tour this weekend, while dozens of Swifties gather near by to feel the vibe and "breathe the same air as Taylor Swift."
Vancouver Island
-
Canadian military drones enter production, though Arctic modifications will be required
Canada's first combat drones have now entered production, though the remotely piloted aircraft will require years of testing and significant modifications before the first units are delivered in 2028.
-
Taylor Swift fans flock to BC Place, days before Eras Tour lands in Vancouver
Security fencing is going up around BC Place stadium in preparation for the final days of Taylor Swift's Eras Tour this weekend, while dozens of Swifties gather near by to feel the vibe and "breathe the same air as Taylor Swift."
-
Coroners inquest set for B.C. woman with Down Syndrome who starved to death
The BC Coroners Service will hold an inquest into the death of Florence Girard, a 54-year-old woman with Down syndrome who died of starvation in 2018.
Kelowna
-
Study of 2023 Okanagan wildfires recommends limiting development in high-risk areas
A study into the devastating wildfires that struck British Columbia's Okanagan region in 2023 has recommended that government and industry limit development in high-fire-risk areas.
-
Kelowna, B.C., to host the Memorial Cup in the spring of 2026
The Western Hockey League's Kelowna Rockets will host the Memorial Cup in the spring of 2026, the Canadian Hockey League said Wednesday.
-
545 vehicles impounded in 332 days: BC Highway Patrol pleads for drivers to slow down
Mounties with the BC Highway Patrol in Kelowna say they've impounded more than 545 vehicles for excessive speed and aggressive driving so far this year. That works out to more than 1.6 per day.
London
-
'A real gamut': LHSC highlights number of serious seasonal injuries ahead of the holiday season
As we head into the heart of the holiday season, experts at London Health Sciences Centre (LHSC) are cautioning the public in order to help prevent serious injuries.
-
Tire shops 'spinning' with winter tire changeover demand
London tire and automotive shops remain caught off guard by the sudden arrival of winter.
-
'We can’t wait for perfection': Local advocates respond to AG’s criticism of province’s plan to fight homelessness and addiction
Local advocates for the province’s new strategy to fight homelessness and addiction came to its defence Tuesday.
Kitchener
-
Ontario's ministerial zoning order process needs overhaul, auditor general says
Ontario's ministerial zoning order process needs to be overhauled, even after the introduction of a new framework for the land use planning tool, the province's auditor general said Tuesday.
-
Teddy Bear Toss happening tonight at the Aud
Calling all Kitchener Rangers fans! The Teddy Bear Toss returns for tonight's game against the Brantford Bulldogs.
-
Students with disabilities gaining new skills at Cambridge Memorial Hospital
A program at Cambridge Memorial Hospital is giving high school students with disabilities a chance to learn some new skills before entering the workforce.
Northern Ontario
-
Man severely injured saving his wife from a polar bear attack in the Far North
A man was severely injured Tuesday morning when he leaped onto a polar bear to protect his wife from being mauled in the Far North community of Fort Severn.
-
Insults on social media lead to real-life assault in northern Ont.
A Mississauga First Nation woman has been charged with assault after she took offence to comments about her on social media.
-
Five years after toddler's brutal death, Northern Ont. family struggles to find peace, justice
A North Bay family is struggling to find peace and justice as the five-year anniversary of the brutal death of toddler Oliver McCarthy approaches.
Atlantic
-
Snow, rain, and wind expected for Maritimes this week with early December storm
A developing low pressure skirting colder air in place across eastern parts of the country will bring snow, rain, and wind to the Maritimes on Thursday.
-
N.S. mass shooting: committee member flags lack of action on gender-based violence
A member of the committee monitoring how governments and the RCMP are responding to the inquiry into the 2020 Nova Scotia mass shooting is raising concerns from survivors of gender-based violence about a lack of action.
-
Halifax council narrowly votes down motion to scrap designated locations for encampments
A motion to remove Halifax’s controversial designated locations list for homeless encampments was narrowly defeated in council chambers on Tuesday after a heated debate.
N.L.
-
GivingTuesday: Food banks need help, but charity won't end hunger, advocates say
It's GivingTuesday, and some directors of food banks and anti-poverty groups say the day underlines a conundrum for their organizations.
-
N.L. man not guilty of sex charges, judge cites inadequate police investigation
A Newfoundland and Labrador judge has acquitted a man of six crimes, including sexual assault and sexual interference, citing inadequacies in the investigation by the Royal Newfoundland Constabulary.
-
Newfoundland's LGBTQ2S+ bar paid drag queens $37.50. Tara Nova called them out.
If the screaming crowd in the twinkling Majestic Theatre in downtown St. John's was any indication, Newfoundland drag queen Tara Nova will never have to accept $37.50 for a show again.
